
A data-driven sector synthesis across large incumbents and challengers shows: (1) demand improved materially through FY26 with a strong Q4, (2) the industry is still catching up on cumulative inflation via calibrated pricing while using discounting/schemes to defend volumes, (3) margins diverged sharply based on mix (premium vs economy), raw-material timing, and intensity of A&P / channel investments, and (4) the next phase of competition is increasingly about services, waterproofing/construction chemicals, projects/B2B, and distribution technology (tinting machines + store formats), not only decorative paint SKUs.
The disclosed set spans:
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