
India’s PV/UV industry exited FY26 with a clear “two-speed” pattern: H1 softness followed by a sharp H2 rebound (explicitly linked by multiple management teams to GST-related affordability changes and demand revival in small cars and UVs). The competitive landscape is simultaneously premiumizing toward SUVs/CNG/EVs and capacity-constrained in pockets (notably SUVs and specific new-model ramps), while margins were pressured by commodities, new model/launch costs, and geopolitics-linked supply risks. Exports emerged as a major swing factor: Maruti and Hyundai drove scale; Tata PV signaled aggressive export growth; M&M remains smaller but improving. Electrification is no longer optional: EV penetration, CAFÉ/CAFE3 draft discussions, charging ecosystem build-outs, and PLI economics are central to forward strategy.
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