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Justo Realfintech Limited is a full-service real estate mandate company operating primarily in Maharashtra, with a strong presence in Pune and the Mumbai Metropolitan Region. The company provides comprehensive solutions to real estate developers, including project pricing, sizing, and end-to-end sales execution. Leveraging proprietary technology platforms like 'JustoVerse' and 'JustoWorks', along with a network of over 3,400 channel partners, Justo Realfintech specializes in the lower-to-mid-income residential and commercial segments, aiming to streamline the entire customer journey from inquiry to final transaction.
Sep 24, 2025
Sep 26, 2025
Oct 01, 2025
SME
Closed
63 Cr
63 Cr
—
₹120 - ₹127
1000
The main objectives of the issue are to utilize the net proceeds for the following purposes:
To meet the long-term working capital requirements of the company, amounting to ₹36.50 crores, for day-to-day operating expenses and managing delays in receivables from real estate developers.
To fund investment in IT infrastructure and the development of the company's technological platform, with an allocation of ₹6.30 crores for enhancing operational efficiency and business development.
To repay a portion of certain outstanding borrowings, specifically utilizing ₹5.00 crores to reduce the principal amount of non-convertible debentures availed by the company.
To fund general corporate purposes, which may include strategic initiatives, business expansion, and other operational expenses, with the amount not exceeding 15% of the gross proceeds.
10.16
12.5
38.84%
44.18%
38.84%
0.32
18.63%
26.33%
3.42
Deep expertise in local real estate markets, trends, and buyer behavior, enabling effective market anticipation.
Established networks with brokers, investors, and potential buyers, facilitating faster deal closures and stronger sales pipelines.
Proven sales and marketing prowess with expertise in developing and executing strategies to boost visibility and convert leads.
Adoption of advanced technology such as CRM tools, marketing automation, and data analytics to drive efficiency.
High dependence on the health of the real estate market, making the business vulnerable to economic downturns.
Limited control over project construction timelines and quality, as these aspects are managed by developers.
Potential risks associated with over-reliance on technology systems like CRMs, which could fail or become outdated.
Challenges in scaling operations, which can lead to service quality inconsistencies if expansion is too rapid.
Expansion into new geographic markets to reduce reliance on specific regions and tap into emerging high-growth areas.
Adoption of new PropTech solutions like virtual tours and AI to enhance efficiency and customer satisfaction.
Focusing on niche markets such as luxury properties or first-time buyers to differentiate from competitors.
Offering value-added services like property management or investment advisory to provide comprehensive solutions.
Economic downturns or recessions can significantly reduce buyer confidence and impact sales volumes.
Increased competition from new and established players in the highly competitive real estate market.
Potential changes in government policies, tax laws, or real estate regulations affecting transactions and profitability.
Technological disruption from emerging platforms that could render existing business models obsolete.
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