
SSMD Agrotech India Limited, operating under the brand name 'House of Manohar', is an FMCG company involved in manufacturing, trading, and repacking a diverse range of agro-food products. Its portfolio includes items like gram flour, chana dal, puffed rice, and spices, which are marketed under sub-brands such as Manohar Agro, Super S.S., Delhi Special, and Shree Dhanlaxmi. The company utilizes a traditional B2B distributor-led model across North India and has recently launched an innovative Direct-to-Consumer (D2C) model featuring 'dark store factories' designed for 10-minute delivery of freshly processed essentials to customers.
Opening Date
Nov 24, 2025
Closing Date
Nov 26, 2025
Listing Date
Dec 01, 2025
IPO Type
SME
IPO Status
Upcoming
Issue Size
—
Fresh Issue
33.8 Cr
Offer for Sale
—
Price Band
₹114 - ₹120
Lot Size
1000
The company proposes to utilize the net proceeds from the fresh issue to fund the following objectives:
To finance substantial working capital requirements for investments in trade receivables and inventories, as well as to support the operational needs of its B2B segment and expanding D2C dark store factories.
To repay or prepay, in full or part, certain outstanding secured and unsecured borrowings availed from various banks and financial institutions, which will help reduce indebtedness and debt servicing costs.
To fund the capital expenditure for setting up 16 new Direct-to-Consumer (D2C) dark store factories in the Delhi/NCR region, enhancing last-mile delivery and providing fresh products to consumers within 10 minutes.
To fund the capital expenditure for the purchase and installation of machinery for a new automated namkeen manufacturing plant at its existing manufacturing unit to diversify its product portfolio.
To meet general corporate purposes, which may include funding operational expenses, business development initiatives, marketing capabilities, and other exigencies that may arise in the ordinary course of business.
P/E Ratio
9.57
EPS
5.38
ROE
130.46%
ROCE
100.85%
RONW
78%
Debt to Equity Ratio
—
PAT Margin
5.42%
EBITDA Margin
8.54%
P/B
9.57
Diversified product portfolio including manufacturing, trading, and repacking of various agro-food products.
Established B2B distribution network across several North Indian states ensuring wide market reach.
Experienced promoters and management team with deep industry knowledge and a long family legacy in the business.
Innovative Direct-to-Consumer (D2C) model featuring dark store factories for rapid 10-minute delivery of fresh products.
Significant dependence on agricultural produce, making the business vulnerable to climatic conditions and price volatility.
High working capital requirements to maintain large inventories and manage trade receivables.
Geographical concentration in North India, which limits national market penetration and diversification.
The new D2C model is in its early stages, and its scalability and long-term profitability are yet to be fully established.
Geographical expansion into new and untapped regional markets across India.
Growing consumer demand for branded, packaged, and high-quality food products in both urban and rural areas.
Diversification into new high-margin product categories such as namkeen, edible oils, and other daily essentials.
Leveraging technology and e-commerce platforms to scale the D2C model and enhance direct customer engagement.
Intense competition from large, established FMCG companies and numerous unorganized local players.
Volatility in raw material prices and potential supply chain disruptions due to agricultural seasonality.
Changes in government regulations, food safety standards, and tax policies that could impact operations and costs.
Economic slowdowns or high inflation that could negatively impact consumer purchasing power and demand.