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Urban Company Limited operates a technology-driven, full-stack online marketplace for home and beauty services across 51 cities in India, the UAE, and Singapore. The platform connects consumers with trained, independent professionals for a wide range of services such as cleaning, appliance repair, handyman tasks, and beauty treatments. The company has also expanded into home solutions with its 'Native' brand, offering products like water purifiers and electronic door locks.
Sep 10, 2025
Sep 12, 2025
Sep 17, 2025
Mainboard
Closed
1900 Cr
472.24 Cr
1428 Cr
₹98 - ₹103
145
The company proposes to utilise the Net Proceeds towards funding the following objectives:
Expenditure for new technology development and cloud infrastructure, including enhancing the platform with multi-category checkout, improving real-time availability of service professionals, expanding the use of AI in customer support, and developing IoT capabilities for 'Native' brand products.
Expenditure for lease payments for its network of offices, which includes the registered office, head offices, and training centers across various locations.
Expenditure towards marketing activities to drive brand awareness, encourage the shift from offline to online services, and support the growth of new business lines such as painting, 'Native' products, and cleaning subscriptions.
Funding for general corporate purposes, which will be finalized upon determination of the Offer Price but will not exceed 25% of the Gross Proceeds.
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13.35%
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13.35%
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8.27
Strong network effects driven by a multi-category, hyperlocal marketplace model.
Established and trusted brand with high consumer ratings, driving strong customer retention and repeat business.
Robust in-house training infrastructure and supply chain for service professionals, ensuring high-quality and standardized service delivery.
Advanced, proprietary technology platform that powers efficient service fulfilment, consumer growth, and service professional empowerment.
History of net losses and negative operating cash flows, with profitability being a recent development.
Dependence on a large network of independent gig workers, which poses risks of service professional unrest, disputes, and potential unionization.
Limited operating history and unproven scalability in new business lines, including 'Native' brand products and 'InstaHelp' services.
Significant reliance on the Indian market, where the online penetration for home services remains below 1%, indicating a long adoption cycle.
Significant growth potential in the largely unorganized and fragmented Indian home services market, which is valued at approximately $60 billion.
Expansion into international markets with 'Do-it-for-me' cultures and higher disposable incomes, such as the UAE, KSA, and Singapore.
Introduction of new product and service offerings, like the 'Native' product line and subscription services, to increase consumer lifetime value.
Deepening penetration into Tier-2 and Tier-3 cities in India, which represent a large and underserved market segment.
Intense competition from a large base of traditional offline players, local vendors, and the entry of new online competitors.
Risk of platform disintermediation, where consumers and service professionals bypass the platform to transact directly after the initial connection.
Potential for increased regulation of the gig economy in India and other markets, which could impact labor costs and operational flexibility.
Changes in consumer preferences and economic downturns could negatively impact discretionary spending on home and beauty services.