Oberoi Realty books ₹8,109 crore in Gurugram launch

The headline: strong bookings in a first NCR bet

Oberoi Realty has reported a large opening response for its first residential project in Delhi-NCR. In a regulatory filing on Sunday, the Mumbai-based developer said it recorded gross bookings of about ₹8,109 crore at Three Sixty North, its newly launched ultra-luxury development in Gurugram. The booking number matters because it comes within days of the company formally announcing its entry into the Delhi-NCR market. For a developer long associated with high-end projects in Mumbai, the Gurugram launch is a key strategic expansion outside its home market. The company attributed the response to strong consumer demand for luxury homes.

What the company disclosed in its filing

Oberoi Realty said it sold 13.52 lakh sq ft of RERA carpet area at the project. It also reported 23.10 lakh sq ft of saleable area sold, alongside the same gross booking value of ₹8,109 crore. The company positioned these as bookings at Three Sixty North, its first luxury residential development in the NCR. The disclosure follows the June 29 announcement in which Oberoi Realty said it was entering the Delhi-NCR market with a luxury housing project. At that time, it cited a total investment of ₹6,000 crore and revenue potential of ₹16,000 crore.

Three Sixty North: location, scale, and master plan

Three Sixty North is located on Golf Course Extension Road in Sector 58, Gurugram. The development is spread across about 14.8 acres, according to the company’s filings and project details shared around the launch. The master plan is expected to comprise seven residential towers, along with landscaped gardens, a clubhouse, and lifestyle amenities. Oberoi Realty has also said the project draws inspiration from its flagship Three Sixty West development in Mumbai. The Gurugram project is pitched as a low-density luxury community, with features such as private elevators and large-format residences mentioned in launch commentary.

Phase 1: units, towers, and what is currently on sale

For the initial launch, the company said it has introduced the first phase of the project. This phase is described as comprising 832 units across six towers. In other project communication shared around the launch, the first phase has also been described as featuring 3 BHK + Studio, 4 BHK + Studio, duplex and penthouse homes. The residence sizes cited for the first phase range from around 5,500 sq ft to over 13,000 sq ft in saleable area, depending on configuration. The project’s unit mix and large home sizes indicate that Oberoi Realty is targeting the top end of Gurugram’s housing market.

Pricing and positioning in Gurugram’s luxury segment

Oberoi Realty has said prices for residences start from ₹18 crore, excluding applicable taxes. Separately, launch details circulating with the first phase also referenced a basic selling price of ₹35,000 per sq ft and a starting price of ₹19 crore. Taken together, the pricing points to one of the higher-ticket launches along Golf Course Extension Road. The project is expected to appeal to entrepreneurs, business leaders, senior executives, NRIs and other high-income buyers looking for large homes in established corridors of Gurugram.

Investment plan and revenue potential disclosed on June 29

When the company announced its foray into Delhi-NCR on June 29, it outlined the economics of the project at a high level. Oberoi Realty said the project would involve a total investment of ₹6,000 crore and offered revenue potential of ₹16,000 crore, including two phases. The company also indicated the total saleable area would be nearly 4.5 million sq ft. These figures frame Three Sixty North as a major multi-year development rather than a single-tower launch.

Market reaction: Oberoi Realty stock movement

The launch and related disclosures also drew attention in the equity market. Shares of Oberoi Realty were reported trading at ₹1,774, up 1.42%, in afternoon trade on Monday after the company announced the launch of its ultra-luxury residential project in Gurugram. While the move is modest, it signals that investors were tracking the expansion and the early demand indicators, including bookings. Real estate stocks often react to large launches and booking updates because they are one of the earliest datapoints on execution and cash flow visibility.

Why the bookings number is being watched

The gross booking value of ₹8,109 crore stands out because it is tied to a first-time entry into a highly competitive market. Gurugram’s luxury segment has been attracting leading developers, and Golf Course Extension Road has become a key corridor for high-ticket, amenity-heavy projects. For Oberoi Realty, the update provides an early read on brand pull outside Mumbai. The company is widely known for premium developments in Mumbai, and Three Sixty North is being framed as a landmark expansion into North India.

Key facts at a glance

What to watch next

The next set of data points will be about execution and the pace of additional sales as the project progresses beyond the initial launch period. Investors will also track whether Oberoi Realty provides more detail on phased construction timelines and the rollout of the remaining towers in the master plan. The company has outlined amenities such as a clubhouse, wellness and social spaces under “Club Three Sixty North,” and a high-street retail boulevard, which will be watched for delivery schedules. Any further updates on sales velocity, collections, and approvals will help the market assess how quickly the ₹16,000 crore revenue potential translates into realised cash flows over time.