Prestige Estates sells 1,700 Hyderabad homes, ₹2,500cr

What Prestige Estates announced

Prestige Estates Projects Ltd said it has sold more than 1,700 housing units in Hyderabad for a total sales value exceeding ₹2,500 crore. The disclosure came through a regulatory filing, where the company cited strong demand for its recently launched residential project, Prestige Golden Grove. The company said the milestone was achieved within two weeks of the project launch, pointing to what it described as “robust early traction”. The update matters because early absorption rates are closely tracked in real estate to gauge pricing power, product-market fit, and cash flow visibility. The project is located in Tellapur, part of Hyderabad’s western corridor, which has seen sustained homebuyer interest. Prestige Group positioned the development as one of its larger single-phase launches in the city. The company also shared broader portfolio and pipeline data to contextualise the scale of its ongoing execution.

Early sales traction: units, value, and footfalls

Prestige said the project witnessed over 4,000 customer footfalls, among the higher levels recorded for a residential launch in Hyderabad. Within two weeks, the company achieved sales of over 1,700 units. Those sales translated into a total sales value exceeding ₹2,500 crore, as per the company’s filing. While the company did not provide an average realisation per unit in the filing, the headline number indicates a strong start for a project of this size. The company’s executive director, Zayd Noaman, said the group was pleased with the response and linked the outcome to demand for well-located, well-planned residential communities at “the right price points”. The commentary, while qualitative, aligns with the typical indicators developers track in launch weeks, such as walk-ins and booking conversion.

Prestige Golden Grove: location and project scale

Prestige Golden Grove is located in Tellapur, Hyderabad. The project is spread across nearly 29 acres, with another disclosure pegging the land area at about 28.6 acres. It comprises approximately 5,120 residential units, making it a large single-phase township-style development for the micro-market. The company described it as one of the largest single-phase developments in Hyderabad. The plan includes 10 towers, according to the company’s update. Prestige also disclosed the total saleable area for the project at around 10.36 million sq ft. The overall scale places the project among the larger supply additions planned in Hyderabad’s western corridor.

Product mix and pricing signals

The company said the development will offer multiple apartment configurations, ranging from 2 BHK to 4 BHK units. It also noted that select 4 BHK units will include staff accommodation, suggesting a mix aimed at mid to premium segments. Disclosures indicate apartment sizes from 1,169 sq ft to 3,013 sq ft. Ticket sizes were disclosed at around ₹1 crore to ₹3 crore. Prestige said Tellapur has emerged as a preferred residential destination due to its proximity to key IT corridors and established social infrastructure. The company’s statements emphasised design, open spaces, and a suite of amenities as part of the product positioning, without providing a break-up of inventory by configuration.

Revenue potential and gross development value

Prestige expects total revenue of around ₹9,500 crore from Prestige Golden Grove. The company also disclosed an estimated gross development value (GDV) of approximately ₹9,500 crore for the project. This provides a benchmark for the project’s scale and the developer’s expected monetisation over its lifecycle. With early sales exceeding ₹2,500 crore, the launch phase has already contributed a meaningful portion of the stated project value. However, Prestige did not provide timelines for construction or phase-wise handovers in the provided disclosures. The company’s comments emphasised disciplined execution and delivery quality across the lifecycle of the project.

Stock market reaction

Prestige Estates Projects added 3.08% to ₹1,415.70 after the company disclosed the early sales performance for Prestige Golden Grove. The move reflected the market’s immediate reaction to evidence of demand and launch execution. Real estate stocks often respond to pre-sales momentum, because it can influence cash collections, debt metrics, and future launch confidence. The company did not link the stock move to any other corporate event in the same disclosure. The update was primarily focused on the Hyderabad launch and the early traction metrics.

Key facts at a glance

Prestige Group scale: delivered projects and pipeline

Prestige Group said it has delivered 313 projects covering 206 million sq ft. As of December 2025, the group said it had a pipeline of 128 projects spanning 195 million sq ft. The company also highlighted that it has a diversified portfolio across residential, commercial, retail, hospitality, and integrated townships. These figures are frequently cited by developers to demonstrate execution capacity, especially when launching large townships that require sustained construction throughput. The scale also provides context for how the company can run multiple major projects across cities.

Recent bookings performance and unit volumes

In the last 2025-26 fiscal, Prestige Estates said it achieved record sales bookings of ₹30,024.5 crore, a 76% increase from the preceding year. The company said a total of 11,692 units were sold during the last financial year. These metrics offer a backdrop for the Hyderabad launch, suggesting momentum in the residential business at the group level. Separately, the company has indicated ambitions to achieve ₹50,000 crore in home sales by FY29-30, and has said it is exploring new markets such as Pune, Gurugram, and Noida where it has not yet launched residential projects. In another regulatory filing, Prestige said it entered into a joint development agreement for a 17.212-acre land parcel in Sector 92, Gurugram.

Land acquisitions and broader expansion in housing

Prestige has also disclosed land acquisitions aimed at expanding its residential pipeline. The company said it acquired 102 acres of land in the April-June quarter across Bengaluru, Hyderabad, Chennai and Mumbai, to build housing projects. These land parcels were disclosed as having an estimated GDV of ₹20,400 crore. In Hyderabad, the company said it acquired two plots: 28 acres in Tellapur and 37 acres in Pulimamidi. The disclosures indicate a continued focus on building scale in micro-markets where the company sees long-term demand and infrastructure-led growth potential.

Why the Hyderabad launch matters

The early sales data at Prestige Golden Grove is significant because it provides a near-term demand signal in Hyderabad’s large-ticket township segment. For developers, high initial absorption can support construction cash flows and potentially shape future launch sequencing. Prestige’s disclosures also underline Hyderabad’s role as a strategic focus market for the group, supported by proximity to IT corridors and ongoing urban expansion. At the same time, the project’s size means execution will be watched over multiple years, given the total unit count and saleable area involved. The company’s next updates are likely to come through periodic sales booking disclosures and progress on the group’s broader launch pipeline.

Conclusion

Prestige Estates said Prestige Golden Grove has crossed over 1,700 unit sales worth more than ₹2,500 crore within two weeks, against an estimated project GDV of around ₹9,500 crore. The company also reported high customer footfalls and reiterated Hyderabad as a key focus market. Prestige’s broader disclosures on record bookings in 2025-26, its project pipeline, and recent land acquisitions provide context for the scale of its residential expansion. Investors will track subsequent quarters for updated booking momentum, execution progress, and additional launch timelines across Hyderabad and other targeted markets.