Purple Style Labs (Pernia’s Pop-Up Studio) IPO: issue size, dates, structure, KPIs and GMP trend

Purple Style Labs Ltd. (Pernia’s Pop-Up Studio) came to the primary market with a ₹680.00 crore mainboard IPO comprising a ₹680.00 crore fresh issue and ₹0.00 crore offer for sale (OFS) in the available snapshot. The issue opened on 31 August 2026 and closed on 2 September 2026, with allotment dated 3 September 2026 and listing dated 7 September 2026. The price band and lot size fields are not available in the snapshot (recorded as ₹0 to ₹0 and 0 shares, respectively). Separately, the grey market premium (GMP) observations in the snapshot reference an issue price of ₹575.

Issue structure: 100% fresh issue in the snapshot

The supplied IPO details indicate the entire issue size is a fresh issue, with no OFS component captured. In practical terms, fresh issue proceeds accrue to the company, while OFS proceeds accrue to selling shareholders. With ₹0.00 crore shown as OFS here, the dataset does not reflect any secondary sale through this offering.

For investors tracking dilution and post-issue capital structure, a fresh issue increases the number of outstanding shares because new shares are issued by the company. By contrast, an OFS is a transfer of existing shares from current shareholders to new investors and typically does not, by itself, increase the company’s share count.

The snapshot does not provide the stated objects of the issue or a detailed “use of proceeds” section. As a result, it is not possible, using only the supplied context, to map the ₹680.00 crore fresh issue to specific planned deployments (such as capital expenditure, working capital, debt reduction, inorganic growth, or general corporate purposes). Any such allocation would need to be taken from the offer document.

Dates, current status, and missing bid parameters

Purple Style Labs’ IPO timeline in the snapshot is explicit on key dates: it opened on 31 August 2026 and closed on 2 September 2026, with allotment on 3 September 2026, refunds on 4 September 2026, and listing on 7 September 2026. The status is marked Closed as of the snapshot timestamp.

Several investor-facing parameters that usually anchor an IPO application are not present in the supplied fields. The price band is recorded as ₹0 to ₹0 and the lot size as 0 shares, which indicates that these bid terms are not available from this snapshot.

The category-wise subscription table included in the supplied context shows zeros for shares offered, bids, and subscription multiples across Qualified Institutional Buyers (QIBs), Non-Institutional Investors (NIIs), Retail Individual Investors (RIIs), and other buckets. With offered quantities and bids both recorded as zero, the snapshot does not provide a usable basis to describe demand, oversubscription, or category-wise participation for this IPO.

About Purple Style Labs: limited business disclosure in the snapshot

The supplied context identifies the issuer as Purple Style Labs Ltd., associated with the naming “Pernia’s Pop-Up Studio,” and the symbol is provided as PURPLE. Beyond this, the company description and IPO description fields are not populated.

Because the snapshot does not contain a narrative business profile, it does not support factual statements on the company’s operating model, product categories, customer segments, revenue drivers, channel mix (online versus offline), brand portfolio, store footprint, geographic exposure, or competitive positioning.

For readers trying to understand the business in an IPO context, the missing disclosures typically covered in a red herring prospectus (RHP) include the nature of operations, principal products and services, key contracts, seasonality, working-capital intensity, and material subsidiaries or associates. Those items are not available in the supplied dataset, so this article focuses on the issue structure and the limited financial and KPI fields provided.

Financial trajectory and key ratios: what is available, and what is not

The snapshot includes a financial table shell (financial-year columns for total revenue, profit after tax (PAT), PAT margin, and total assets), but the table does not contain any year-wise numbers in the supplied context. As a result, it is not possible to describe a revenue or profitability trajectory across financial years, or to link changes in assets to operating scale, using only this snapshot.

What is available is a set of headline key performance indicators and margin/return ratios. The snapshot reports earnings per share (EPS) of ₹-41.83 and a PAT margin of -51.16%. It reports an EBITDA margin of 5.44% (treated as a margin percentage). Return ratios in the snapshot include return on equity (ROE) of -160.33%, return on capital employed (ROCE) of -23.56%, and return on net worth (RoNW) of -160.33%.

Valuation fields that would typically be used for an IPO valuation context in a public note are not usable in this dataset: pre-IPO price-to-earnings (P/E) and price-to-book are recorded as 0, and the price band is not provided. Without an offer price (or price band) and without reliable valuation multiples in the snapshot, the supplied context does not support a valuation comparison or an offer-price-based multiple.

The snapshot also records debt-to-equity as 0.00 times. However, without populated balance-sheet line items in the supplied financials and without a filled year-wise assets and equity set, this field cannot be reconciled here to provide a fuller leverage or capital-structure discussion.

Grey market premium (GMP): range and direction in the last 10 observations

The supplied context provides 10 GMP observations between 27 August 2026 and 7 September 2026, each referenced to an issue price of ₹575 in that GMP dataset. Across these observations, the GMP values range from ₹2 at the high end to ₹-10 at the low end, moving through small positive readings (₹1 to ₹2), flat (₹0), and then negative readings (₹-5 and ₹-10) in later entries.

GMP is an unofficial, off-exchange indicator and can change materially over short periods. The observations in the snapshot are dated points rather than an exchange-reported measure of demand or a forecast of listing outcomes. The snapshot also does not provide a confirmed IPO price band or lot size; accordingly, the ₹575 reference should be read as the base price used for those GMP quotes in the snapshot, not as a confirmed offer price in this dataset.

Key risks visible from the snapshot and monitoring points

With the business description and issue objectives not populated, the most defensible risk framing from the supplied context is tied to (a) the reported profitability/return indicators, (b) the missing offer terms, and (c) the absence of year-wise financial statements in the snapshot.

Risks and uncertainties indicated by the available fields include the following. The snapshot reports a negative EPS (₹-41.83) and a negative PAT margin (-51.16%), which indicates losses on the reported basis for the period to which these KPIs relate. The return ratios provided in the snapshot (ROE of -160.33% and ROCE of -23.56%) are also negative for that reported period. Separately, key application parameters such as price band and lot size are not available in the snapshot, and category-wise offered shares and bids are not captured in a way that supports a subscription analysis from this dataset.

Monitoring points to track, stated as checkpoints, are as follows:

The final offer price, lot size, and final basis of allotment are the first terms to verify from the formal exchange and offer-document disclosures, given the missing bid parameters in the snapshot.

The company’s stated objects of the issue and subsequent disclosures on utilisation of fresh issue proceeds matter because the entire ₹680.00 crore issue is shown as a fresh issue in the supplied data.

Subsequent financial statements (including year-wise revenue, PAT, assets, and cash-flow detail) are needed to contextualise the reported margins and return ratios beyond a single KPI snapshot.

Post-listing market disclosures and trading data on and after 7 September 2026 will be the first market-based reference points available in place of unofficial GMP observations.

Complete numeric snapshot

IPO terms and schedule

Key performance indicators and valuation

Category reservations and anchor allocation

Subscription status (19 Sep 2026)

Grey market premium (GMP) trend

GMP is an unofficial market indicator and can change; these are dated snapshot observations, not a listing forecast.