Reliance Acquires Goodness Group, Enters Australian Market in 2026

Reliance Enters Australian Market with Strategic Acquisition

Reliance Consumer Products Limited (RCPL), the fast-moving consumer goods arm of Reliance Industries Limited, announced on February 7, 2026, that it has acquired a majority stake in Australia-based Goodness Group Global Pty Ltd. This transaction marks RCPL's official entry into the competitive Australian consumer market and significantly strengthens its position in the rapidly growing 'better-for-you' (BFY) beverage category. The acquisition brings established brands such as Nexba, known for its gut-health drinks, and PACE, a hydration brand co-created with Australian cricket captain Pat Cummins, into RCPL's expanding portfolio.

Details of the Transaction

The deal provides RCPL with a controlling interest in Goodness Group, a company that has built a reputation for its health-conscious product line. While the full financial details were not publicly disclosed by the companies, reports indicate the valuation for a 75% stake in the parent company was approximately A$12 million. This move allows RCPL to tap into Goodness Group's proprietary plant-based sweetener, Goodsweet, which is a key component of Nexba's sugar-free offerings. The partnership is designed to be mutually beneficial, with RCPL providing the scale and distribution network needed to propel Goodness Group's brands into new international territories, with a primary focus on the vast Indian market.

Strategic Vision for Global Expansion

T. Krishnakumar, Director at Reliance Consumer Products, described the deal as a significant step toward establishing RCPL as a global FMCG company originating from India. He stated that the addition of brands like Nexba and PACE strengthens RCPL's healthy beverage portfolio. "With our strong supply chain and distribution capabilities, RCPL will ensure expansion of GGG’s brands across newer markets and wide availability in India," Krishnakumar noted. This strategy aligns with Reliance's broader ambition to offer high-quality global products at accessible price points to a wide consumer base, moving beyond its existing international presence in the UAE, Qatar, Oman, Bahrain, Nepal, and Sri Lanka.

A Gateway to Growth for Goodness Group

For Goodness Group, the partnership offers a transformative opportunity. Founded by entrepreneur Troy Douglas, the Sydney-based company currently operates in Australia and 21 other international markets. The collaboration with RCPL provides the necessary capital and logistical support to accelerate its global ambitions. Douglas expressed enthusiasm about the partnership, calling RCPL an "incredibly strong and sophisticated partner." He added, "This partnership will provide opportunity for the business to become the global leader in the 'Better-For-You' category," outlining a goal to expand into as many as 50 western markets over the next five years.

The Competitive Landscape of Healthy Beverages

The acquisition places RCPL directly into a thriving but competitive global market. The 'better-for-you' beverage segment is driven by increasing consumer health consciousness, a preference for natural ingredients, and demand for functional benefits. Global giants like PepsiCo, Nestlé, and The Coca-Cola Company are all actively investing in this space. Within Australia, Goodness Group faces strong competition from brands like Remedy Drinks, which holds a substantial 44% market share in the BFY drinks category in Australia and New Zealand. However, Goodness Group's established international presence and innovative product line provide a solid foundation for growth under RCPL's ownership.

| Financial Snapshot: Reliance Industries Ltd. (Feb 2026) | | :--- | :--- | | Metric | Value | | Market Capitalization | Approx. ₹19.63 lakh crore ($135 billion) | | Price-to-Earnings (P/E) Ratio | Approx. 23.7 | | Stock Price (Closing, Feb 6, 2026) | Approx. ₹1,451 per share |

RCPL's Aggressive FMCG Strategy

This acquisition is not an isolated event but part of a broader, aggressive strategy by RCPL to build a diversified global FMCG portfolio. In recent months, the company has made several key acquisitions. In August 2025, it acquired a majority stake in Naturedge Beverages, the maker of the herbal functional drink brand Shunya. More recently, in January 2026, RCPL acquired four personal care brands, including Brylcreem and Toni & Guy. Furthermore, Reliance is making significant capital investments, including a ₹40,000 crore commitment to develop food parks, to bolster its manufacturing and supply chain infrastructure. The company is also reportedly consolidating its FMCG brands under a new entity, 'New RCPL,' to streamline operations and attract focused investment.

Market Impact and Future Outlook

The announcement was made after market hours, but shares of the parent company, Reliance Industries Ltd, had closed approximately 0.53% higher at ₹1,451 on Friday, February 6, 2026. The acquisition is expected to have a long-term positive impact on RCPL's revenue streams by diversifying its product offerings and geographical reach. By acquiring an established Australian player, Reliance gains immediate product credibility and market access, bypassing the challenges of building a brand from the ground up in a mature market. The introduction of Nexba and PACE into the Indian market will intensify competition in the health beverage segment, offering consumers more choices. The primary focus will now be on integrating Goodness Group's operations and leveraging RCPL's distribution network to realize the planned market expansion.

Conclusion

Reliance Consumer Products' acquisition of a majority stake in Goodness Group Global is a clear and decisive move in its journey to become a formidable global FMCG player. It provides RCPL with a strong foothold in the Australian market and a portfolio of on-trend health and wellness brands. For Goodness Group, it unlocks access to the capital and infrastructure needed for large-scale international growth. As RCPL prepares to launch these Australian brands in India and other key markets, the industry will be watching closely to see how this strategic partnership reshapes the competitive dynamics of the global beverage landscape.