Simca Advertising IPO closes: 76x demand, GMP, dates

What happened as the IPO closed

Simca Advertising’s SME initial public offering (IPO) closed for subscription on May 12, 2026, with the issue attracting strong bidding interest across investor categories. The headline subscription figure reported for the close was “over 76 times”, driven by aggressive participation from non-institutional investors (NIIs) alongside solid demand from retail and institutional buyers. The IPO is a book-built issue and the offer is a fresh issue, with no Offer for Sale (OFS) component mentioned in the provided details. The company is raising ₹58.04 crore through the issue.

The wide set of subscription figures available across different trackers reflects multiple snapshots at different times and in different formats (including day-wise totals and category-wise breakups). Investors tracking this IPO are also watching grey market premium (GMP) changes closely, but GMP is an unofficial indicator and does not guarantee listing gains.

Issue size, price band, and lot size

The Simca Advertising IPO price band is ₹174 to ₹183 per share, with a face value of ₹10. The lot size is 600 shares. Retail investors are shown as eligible to apply as “Individual investor” in the shared tables.

Minimum investment numbers appear in multiple places with different assumptions on lots. One section states retail investors can apply with a minimum of 2 lots (1,200 shares), which works out to ₹2,19,600 at the upper band (₹183). Another datapoint shows ₹2,08,800 for 1,200 shares, which aligns with the lower end of the band (₹174). A separate line also mentions ₹1,09,800, which corresponds to one lot (600 shares) at ₹183.

Total shares, fresh issue, and reservations

The total issue size is listed as 31,71,600 shares, aggregating to about ₹58.04 crore. The net offer to the public is shown as 30,12,600 shares after excluding market maker allocation. The market maker allocation is 1,59,000 shares.

The quota split provided includes:

• QIB (including anchor): 9,27,000 shares (30.77% of net offer)
• Anchor portion: 4,39,200 shares (13.85%) valued at ₹8.04 crore
• QIB ex-anchor: 4,87,800 shares (15.38%)
• NII / HNI: 10,29,600 shares (34.18%)
• Retail (RII): 10,56,000 shares (35.05%)

Subscription: why the numbers vary across sources

Subscription reporting in the shared content includes multiple figures, likely because they are captured at different cut-off times (for example, May 11 snapshots versus the close on May 12) and through different datasets (day-wise totals, NSE live data, and tracker summaries).

The content includes these headline figures:

• A closing claim of “over 76 times subscription”, with an accompanying category claim of NII 186.1x, retail 71x, and QIB 46.2x.
• A day-wise final-day table (Day 3, May 12, 2026) showing: QIB 42.55x, NII 74.76x, retail 40.88x, and total 41.87x.
• A “latest snapshot” (May 11, 2026) showing total subscription 4.2x, with QIB 6.5x, NII 3.19x, and individual investors 4.12x.
• Another subscription rate panel showing much lower totals (for example, total 3.69x as of May 11, 06:31 PM) and a separate line noting the IPO was subscribed 13.42x by May 12 morning.

Because of these differences, investors should focus on the timestamped “close day” and exchange-reported figures when reconciling final demand.

Grey market premium (GMP): latest and recent moves

The shared data points for GMP also vary by time:

• One panel shows a “Live GMP” of ₹33.
• A GMP tracker table shows the latest GMP at ₹30 on May 11, 2026, versus ₹14 on May 10, 2026.
• Using the upper issue price of ₹183 and a GMP of ₹30, the tracker estimates an indicative price of ₹213, implying an estimated premium of 16.39%.

Separately, another section references a GMP of ₹14 (about 7.6% over the cap price) at an earlier time, and one more line (as of May 9, 2026) mentions GMP around ₹0. These differences underline that GMP can change quickly and is not an official price signal.

Allotment date, refunds, and listing schedule

The IPO schedule provided across sections is broadly consistent on key milestones:

• IPO open date: May 8, 2026
• IPO close date: May 12, 2026
• Allotment (basis of allotment): May 13, 2026
• Refund initiation: May 14, 2026 (also appears as May 13 in one timeline)
• Demat credit: May 14, 2026
• Tentative listing date: May 15, 2026

The listing venue is repeatedly stated as the NSE SME platform. One line also mentions “BSE & NSE”, but the dominant reference in the details is NSE SME.

How to check Simca Advertising IPO allotment status

Two methods are explicitly listed in the shared content.

On NSE

• Visit NSE’s allotment status page: https://www.nseindia.com/invest/check-trades-bids-verify-ipo-bids
• Choose ‘Equity & SME IPO bid details’
• Choose ‘Simca Advertising’ under symbol ‘SIMCA’
• Enter PAN and application number
• Submit

On MUFG Intime India (Registrar portal)

• Visit: https://in.mpms.mufg.com/Initial_Offer/public-issues.html
• Select ‘Simca Advertising Limited’
• Use DP/Client ID, PAN, Application No, or Account No/IFSC
• Submit

Key IPO facts at a glance

Market impact indicators investors are watching

For an SME IPO like Simca Advertising, demand concentration across categories matters because allocations are segmented between QIB, NII, and retail. The provided day-3 close table shows NII subscription at 74.76x and retail at 40.88x, which typically implies a tighter allotment outcome in those categories compared to a low multiple.

At the same time, the presence of multiple subscription snapshots in the shared content shows why investors track the final, time-stamped close data rather than mid-day numbers. GMP movement is another frequently watched indicator, with a reported rise from ₹14 to ₹30 in the latest tracker table. Still, GMP remains an unofficial market and should be treated as directional at best.

Conclusion

Simca Advertising’s IPO closed on May 12, 2026 with reported strong demand, with the allotment scheduled for May 13 and listing expected on May 15 on the NSE SME platform. Investors can check allotment via NSE’s IPO bid verification page or the MUFG Intime India registrar portal once the basis of allotment is finalised.