Titan Shares Hit New High on Lab-Grown Diamond Foray

Titan Enters New Segment with 'beYon'

Shares of Titan Company Ltd. surged to a new high, gaining over 1.7% to reach ₹3,977.4 per share, following the announcement of its strategic entry into the lab-grown diamond (LGD) market. The company is launching a new brand, 'beYon - from the House of Titan,' to cater to this emerging segment. The first exclusive retail store for the brand is set to open in Mumbai on December 29, 2025. This move marks a significant expansion of Titan's portfolio, which already includes watches, perfumes, and traditional jewellery.

The 'beYon' brand will initially focus on a curated range of lab-grown diamond jewellery, addressing the adornment needs of modern women. The company has indicated plans to expand its retail presence with additional stores in Mumbai and Delhi in the near future. This launch represents a notable shift in strategy for Titan's management, which, as recently as the second quarter of fiscal year 2025, had noted minimal consumer inquiries for LGDs, suggesting demand was primarily in the sub-₹1 lakh category. However, the latest commentary reflects a change in tone, acknowledging a growing interest in the space, with even the 'most accomplished diamond buyer' exploring LGDs.

Market Reaction and Stock Performance

The market responded positively to the news, with Titan's stock snapping a two-day decline. The share price hit a 52-week high of ₹4,006.90, underscoring investor confidence in the company's new venture. So far this year, the stock has risen 21.8%, outperforming the benchmark Nifty 50, which advanced by 10%. With a total market capitalisation of ₹3.52 trillion, Titan continues to be a market leader in its sector. Promoter holding has remained stable at 52.90% as of the September 2025 quarter, indicating strong foundational support.

Analysts have also taken a positive view of Titan's strategic direction. Nomura raised its target price for the company to ₹4,500, citing strong demand and robust festive-season sales. Similarly, analysts at Motilal Oswal Financial Services highlighted Titan's superior competitive positioning in sourcing, its youth-centric focus, and its effective reinvestment strategy, which allows it to consistently outperform other branded players in the jewellery market.

Strong Financials in Q2 FY26

Titan's strategic expansion is supported by strong financial performance. In the second quarter of fiscal year 2026, the company's consumer businesses grew by approximately 20% year-on-year. The jewellery division, its largest segment, saw a 19% increase in domestic business, driven by brands like Tanishq, Mia, and Zoya. CaratLane, another key brand, recorded an impressive 30% growth. The watches and eyewear segments also posted healthy growth of 12% and 9%, respectively. The company's international operations grew by a remarkable 86%.

Consolidated net profit for the quarter surged by 59.1% to ₹1,120 crore compared to ₹704 crore in the same period last year. This growth was fueled by strong festive demand and an expanding retail network. Titan added a net of 55 stores during the quarter, bringing its total retail presence to 3,377 stores across all its brands.

Key Financial Metrics

Here is a summary of Titan Company's key financial and stock market data:

Company Background and Future Outlook

Founded in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO), Titan Company has evolved into a leading lifestyle company in India. It holds a dominant position in the watch and jewellery industries, ranking as the fifth-largest wristwatch manufacturer globally. Its portfolio includes iconic brands such as Titan, Tanishq, Fastrack, Sonata, and Zoya.

The company's diversification into fragrances, smart wearables, and now lab-grown diamonds reflects its ability to adapt to changing consumer preferences and market trends. The jewellery segment, led by Tanishq, remains the primary revenue driver, known for transforming the organised jewellery retail landscape in India.

Looking ahead, Titan is focused on expanding its retail footprint both domestically and internationally. The acquisition of UAE-based Damas Jewellery earlier in the year was a step towards strengthening its global presence. With a strong emphasis on innovation, a diversified business model, and robust brand equity, Titan is well-positioned to sustain its growth momentum. The entry into the lab-grown diamond market with the 'beYon' brand is a strategic move to capture a new customer base and reinforce its leadership in the lifestyle and adornment sector.