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Zaggle-PNB co-branded twin credit cards: 5-year pact

ZAGGLE

Zaggle Prepaid Ocean Services Ltd

ZAGGLE

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What Zaggle and PNB announced

Zaggle Prepaid Ocean Services Limited (Zaggle) has entered into an agreement with Punjab National Bank (PNB) to act as a co-branding partner for a retail credit card product. The agreement is domestic in nature and will remain in force for five years. Zaggle said it will leverage its existing corporate customer base to support acquisition, marketing and promotion for the co-branded retail credit card.

The partnership was disclosed to stock exchanges through a regulatory filing dated June 19, 2026. The filing was made under Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015.

Key terms of the co-branding agreement

Under the agreement, Zaggle’s role is focused on marketing and promotional activity, with a stated objective to expand the reach of the co-branded card offering. The company’s disclosure also clarified governance aspects: neither Zaggle’s promoter, promoter group nor group companies have any interest in PNB, and the agreement does not constitute a related-party transaction.

The contract structure sets a defined time horizon for execution. With a five-year term, the arrangement provides a multi-year runway for customer acquisition and card distribution through Zaggle’s channels.

Co-branded “twin” credit cards: what is being launched

PNB and Zaggle also announced the launch of the PNB-Zaggle Co-branded Twin Credit Cards. The product is positioned around a dual network proposition offered as a primary card. The stated proposition combines the global acceptance and travel privileges of Visa with the lifestyle benefits of RuPay, along with UPI-enabled convenience.

The companies described the product as designed for modern and environmentally conscious consumers, linking rewards and lifestyle benefits with sustainability. They also stated the cards are manufactured using biodegradable materials.

Card features and stated customer benefits

The product proposition lists a range of benefits across travel, shopping, entertainment, and protection features. As disclosed, the benefits include complimentary railway lounge access, OTT subscriptions, fitness memberships, travel and shopping vouchers, a 1.5% discount on jewellery purchases, dining benefits, airport lounge access, personal accident insurance cover, and fuel surcharge waivers.

The launch note positioned these benefits as part of a “customer-centric value proposition” aimed at combining rewards, convenience, and sustainability.

Availability and distribution channel

The companies said the PNB-Zaggle Co-branded Twin Credit Cards are available across India. Applicants will be able to avail the co-branded cards through the zagg.money app, according to the announcement.

The distribution detail matters because the acquisition plan explicitly ties back to Zaggle’s role in driving customer acquisition and promotion through its reach and customer base.

Timeline of the event

The agreement and launch communication were tied to a specific date. The partnership was finalized on June 19, 2026, and the company communicated the development to stock exchanges on the same date. Zaggle is also scheduled to attend an investor conference in Mumbai on June 23, 2026 at 1:00 PM IST, as stated in the disclosure.

Summary table: disclosed agreement details

ItemDetails
Partner bankPunjab National Bank (PNB)
CompanyZaggle Prepaid Ocean Services Limited
Nature of agreementCo-branding agreement
ProductCo-branded retail credit card / PNB-Zaggle Co-branded Twin Credit Cards
Duration5 years
ObjectiveAcquisition, marketing, and promotion of the co-branded retail credit card
GeographyDomestic (India)
Related-party statusNot a related-party transaction; promoter group has no interest in PNB
Key dateJune 19, 2026

Background: Zaggle’s broader partnership approach

Zaggle is described as a SaaS fintech and spend management company, and the PNB partnership adds to a broader set of collaborations referenced in the provided context. Separate disclosures cited include a 3-year domestic agreement with The Federal Bank Limited (dated April 17, 2026) to provide Zaggle Save employee expense management and benefits solutions, and a 5-year deal with Fanuc India Private Limited for employee expense management and benefits solutions via the Zaggle Save platform.

The broader context also referenced bank-side collaboration routes such as integration of credit cards with software and spend management solutions, and co-development of use cases across prepaid, forex prepaid, and commercial cards with other institutions. These references indicate a continuing strategy of partnering with banks and enterprises through platform-led distribution.

Market impact: what is confirmed, and what is not

From the company’s disclosure, the confirmed market relevance is operational rather than financial: the agreement is intended to expand the reach of the card offering by using Zaggle’s corporate customer base for acquisition and promotion. The filing does not provide financial consideration amounts, revenue impact, targets, or card issuance numbers.

What is also explicitly confirmed is the compliance framing around disclosure (Regulation 30) and the clarification that the agreement is not a related-party transaction. For investors, that addresses governance questions around counterparty interest and promoter linkage.

Why this matters for the payments and cards ecosystem

The partnership brings together a public sector bank and a fintech-focused spend management company around a retail credit card product. The “twin” card proposition also highlights interoperability and customer choice through two network propositions, plus UPI-enabled convenience as described.

The product positioning around biodegradable materials and sustainability indicates a differentiation theme, while the benefit stack listed in the announcement suggests an attempt to compete on lifestyle rewards and travel-linked privileges.

Conclusion

Zaggle’s five-year domestic co-branding agreement with PNB sets the company up as the acquisition and marketing partner for a co-branded retail credit card, alongside the launch of the PNB-Zaggle Co-branded Twin Credit Cards. The company’s June 19, 2026 filing confirms the agreement term, scope, and non-related-party status. The next dated event disclosed by the company is its investor conference appearance in Mumbai on June 23, 2026.

Frequently Asked Questions

Zaggle announced a domestic co-branding agreement with PNB to act as a co-branding partner for a retail credit card product for a five-year term.
Zaggle will drive acquisition, marketing, and promotion of the co-branded retail credit card, leveraging its existing corporate customer base.
They are co-branded credit cards described as a dual network proposition combining Visa travel privileges and RuPay lifestyle benefits with UPI-enabled convenience.
Applicants can avail the PNB-Zaggle Co Brand Twin Credit Cards through the zagg.money app, as stated in the announcement.
No. Zaggle stated that neither its promoters nor group companies have any interest in PNB, and the agreement does not constitute a related-party transaction.

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