Bata India Limited is the largest retailer and manufacturer of footwear in India, with a vast network of over 1960 stores, including franchise locations, and multiple manufacturing units across the country.

The company is undergoing significant transformation by focusing on decluttering its inventory and enhancing store experiences, which is expected to improve customer satisfaction and operational efficiency.

Despite a decline in revenue by 4% compared to the previous year due to GST-related disruptions and distribution center issues, Bata is continuing its aggressive marketing campaigns, seeing promising feedback from stories like the Victoria Ballerina collection.

Bata is investing in franchise expansion, aiming to increase store penetration in smaller towns, and is currently painting cities like Gurgaon and Mumbai with their Zero-Based Merchandising approach.

Management is optimistic about improving financial health with strategic moves in inventory management, expansion of diverse product offerings, and reimagining the product funnel, despite facing short-term challenges.