Bikaji Foods International Limited primarily manufactures and sells a variety of ethnic snacks, sweets, and packaged foods, positioning itself as a leading player in the Indian snacks market.

The company reported robust financial performance for Q2 FY26, with a revenue growth of 15.2% YoY and 27.2% QoQ, driven largely by its expansion efforts and strategic promotions.

Challenges emerged due to GST rate revisions, which temporarily affected the sales; however, the company notes a recovery and expects growth momentum to continue.

Bikaji has strengthened its market position by expanding direct reach to over 3.11 lakh outlets, enhancing its capabilities to serve a broader customer base across diverse regions.

Innovative marketing initiatives, such as the 'Bhujia Ho To Bikaji' campaign and cashback offers, have been pivotal in driving consumer engagement and brand visibility in core markets.