Music Broadcast Limited operates private FM radio stations under the 'Radio City' brand, one of India's pioneering private FM broadcasters.

Recently, the company adopted an asset-light business model with 13 live stations and 26 virtual stations, strategically realigning operations to enhance efficiency.

The company reported moderate financial performance for Q2 FY '26, with revenue at Rs. 37.8 crores, impacted by cautious advertising spend and market conditions due to GST transitions.

There is a strategic focus on diversifying revenue streams, with 34% of total income from alternate channels like branded properties, digital ventures, and sponsorships.

Strategic manpower and operational adjustments are expected to yield cost savings of Rs. 6-7 crores per quarter, without compromising on content delivery or client relationships.