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Brandman Retail Limited, incorporated in 2021, specializes in the distribution and retail of licensed fashion and lifestyle brands, focusing on shoes and athleisure apparel. The company operates a multi-channel network that includes Exclusive Brand Outlets (EBOs), its own Multi-Brand Outlets (MBOs) under the trademark 'Sneakrz', and a strong presence on e-commerce marketplaces and its own website. Founded by promoters with over two decades of experience in the luxury goods sector, Brandman Retail aims to leverage its expertise in product design, quality, and distribution to supply a diverse range of products to customers through both online and offline channels.
Feb 04, 2026
Feb 06, 2026
Feb 11, 2026
SME
Closed
86 Cr
86.09 Cr
0 Cr
₹167 - ₹176
800
The main objectives of the issue are to utilize the net proceeds for the following purposes:
Funding capital expenditure of ₹27.90 crores for the expansion of the retail network by launching 15 new Exclusive Brand Outlets (EBOs) and Multi-Brand Outlets (MBOs) across various Tier-I and Tier-II cities in India.
Allocation of ₹11.78 crores towards working capital requirements for the new EBOs and MBOs, primarily for the procurement and management of inventory to ensure adequate stock levels for the newly established outlets.
Utilizing ₹26.72 crores for the working capital requirements of existing EBOs and MBOs to support their operational needs and inventory management.
Funding general corporate purposes, which may include strategic initiatives, brand building, marketing activities, and meeting unforeseen business exigencies.
11.39
15.45
43.69%
36.92%
32.64%
—
20.64%
28.35%
7.53
Led by experienced promoters and a professional management team with deep industry knowledge in retail and brand management.
Operates a diversified omni-channel distribution network including EBOs, MBOs, and a strong e-commerce presence.
Asset-light and scalable business model focused on trading and retail, minimizing capital expenditure on manufacturing.
Strong portfolio of international brands in the high-growth footwear and athleisure segments.
Significant revenue dependence on a single key brand relationship ('Brand 1'), posing a concentration risk.
A large portion of revenue is generated from the top ten customers, leading to high customer concentration.
Heavy reliance on the sale of footwear products, making the business vulnerable to segment-specific downturns.
History of negative cash flows from operating activities, which could impact liquidity and growth plans.
Expansion of retail footprint into rapidly growing Tier-II and Tier-III cities with untapped market potential.
Capitalizing on the booming athleisure and sportswear trend driven by increasing health and fitness awareness.
Leveraging the growth of e-commerce to expand reach to a wider customer base across India.
Potential to forge new partnerships and secure distribution or licensing agreements with other international brands.
Intense competition from established national and international players in the apparel and footwear market.
Reliance on non-exclusive supply and distribution agreements allows brand owners to appoint competitors.
Potential disruptions from third-party suppliers for finished goods as the company lacks long-term agreements.
Changes in regulatory policies, such as the implementation of Quality Control Orders (QCOs) for footwear, could impact supply and costs.
Brandman Retail Limited, incorporated in 2021, specializes in the distribution and retail of licensed fashion and lifestyle brands, focusing on shoes and athleisure apparel. The company operates a multi-channel network that includes Exclusive Brand Outlets (EBOs), its own Multi-Brand Outlets (MBOs) under the trademark 'Sneakrz', and a strong presence on e-commerce marketplaces and its own website. Founded by promoters with over two decades of experience in the luxury goods sector, Brandman Retail aims to leverage its expertise in product design, quality, and distribution to supply a diverse range of products to customers through both online and offline channels.
The Brandman Retail Ltd. IPO is scheduled to open for subscription on Feb 04, 2026 and close on Feb 06, 2026. Investors can apply for shares during this period through eligible platforms.
The price band for the Brandman Retail Ltd. IPO is ₹167 to ₹176. Investors can place bids within this range once the issue opens.
The minimum lot size for the Brandman Retail Ltd. IPO is 800 shares. The minimum investment amount ₹1,40,800.
The total issue size of the Brandman Retail Ltd. IPO is approximately ₹86.00. Issue size represents the total value of shares offered to the public.
As per the latest available information, the Brandman Retail Ltd. IPO has been subscribed 4.91 times. Subscription levels can change significantly during the offer period.
The Grey Market Premium (GMP) for the Brandman Retail Ltd. IPO is not available as of now. GMP reflects unofficial market sentiment and should not be considered a guarantee of listing performance.
The shares of Brandman Retail Ltd. are expected to list on stock exchanges on Feb 11, 2026, subject to completion of the allotment process and regulatory approvals.
The net proceeds from the Brandman Retail Ltd. IPO are proposed to be used for The main objectives of the issue are to utilize the net proceeds for the following purposes:, Funding capital expenditure of ₹27.90 crores for the expansion of the retail network by launching 15 new Exclusive Brand Outlets (EBOs) and Multi-Brand Outlets (MBOs) across various Tier-I and Tier-II cities in India., Allocation of ₹11.78 crores towards working capital requirements for the new EBOs and MBOs, primarily for the procurement and management of inventory to ensure adequate stock levels for the newly established outlets., Utilizing ₹26.72 crores for the working capital requirements of existing EBOs and MBOs to support their operational needs and inventory management., Funding general corporate purposes, which may include strategic initiatives, brand building, marketing activities, and meeting unforeseen business exigencies.
Before applying for the Brandman Retail Ltd. IPO, investors generally review the company’s business model, financial performance, valuation, industry outlook, and risk factors mentioned in the offer document.
