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Imagine Marketing Limited operates under the brand name 'boAt', a digital-first consumer electronics brand launched in 2015. The company offers a wide portfolio of lifestyle-oriented and technology-focused products, including audio devices (earphones, headphones, speakers), wearables (smartwatches, smart rings), and charging solutions. It targets India's young, trend-conscious consumers by selling products at accessible price points through online marketplaces, its direct-to-consumer website, and a growing network of offline retailers.
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Mainboard
Upcoming
1500 Cr
500 Cr
1000 Cr
₹500 - ₹1500
1
Our Company proposes to utilise the Net Proceeds towards funding the following objects:
Funding the working capital requirements of our Company to support future growth and operational needs.
Funding brand and marketing expenses to enhance awareness and visibility of the company's products and brand.
General corporate purposes, which may include capital expenditure, IT infrastructure, business development, and other expenses in the ordinary course of business.
20.35
5.87
15.21%
13.45%
14.14%
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3.34%
4.64%
3.28
Ranked as one of India's largest digital-first consumer product companies with a history of capital-efficient growth.
Holds a consistent #1 leadership position in the large and growing Indian audio market, with strong positioning in adjacent categories.
The 'boAt' brand possesses significant brand equity, high consumer recall, and a clear value proposition for its target audience.
Operates a strong innovation engine driven by in-house R&D at 'boAt Labs' and strategic collaborations with global technology leaders.
Recorded significant losses in Financial Years 2024 and 2023, raising concerns about sustained future profitability.
Heavy reliance on a few major online marketplaces and offline distributors for a substantial portion of sales.
Revenue from operations has shown a declining trend over the past three fiscal years, primarily due to weakness in the wearables segment.
Business is largely concentrated in the audio category, making the company vulnerable to shifts in demand and competition within that specific market.
Expand operations into overseas markets with similar consumer demographics, such as the Middle East, South-East Asia, and SAARC regions.
Capitalize on the growing trend of premiumization by launching higher-end products under sub-brands like 'Nirvana' and 'Valour'.
Diversify product portfolio by entering adjacent categories like home security solutions, projectors, and personal care gadgets.
Increase market penetration by expanding the offline distribution network, particularly in underserved Tier 2 and smaller cities across India.
Faces intense competition from a wide range of domestic and international competitors, including large established brands and emerging players.
Subject to risks associated with overseas procurement, including supply chain disruptions, geopolitical tensions, and foreign currency fluctuations.
Significant pricing pressure from customers, online marketplaces, and distributors could negatively impact gross margins and overall profitability.
Evolving laws and regulations related to e-commerce, data privacy, and environmental standards could impose additional compliance costs and operational challenges.