
Ravelcare Limited is a digital-first Beauty and Personal Care (BPC) company operating with a direct-to-consumer (D2C) model. The company offers a diverse portfolio of products across haircare, skincare, bodycare, and scalpcare, which are sold through its proprietary website and major e-commerce platforms like Amazon, Flipkart, and Myntra. While currently relying on third-party contract manufacturing, Ravelcare develops its own product formulations and is in the process of establishing its own manufacturing facility in Amravati, Maharashtra, to achieve vertical integration and better operational control.
Dec 01, 2025
Dec 03, 2025
Dec 08, 2025
SME
Closed
24.1 Cr
24.1 Cr
0 Cr
₹123 - ₹130
1000
The main objectives of the issue are to utilize the net proceeds for the following purposes:
To fund marketing and advertisement expenses amounting to ₹1,150.00 lakhs, aimed at enhancing brand awareness and visibility. This includes expanding digital marketing activities on platforms like Meta and Google, engaging with influencers, and increasing spends on e-commerce platforms to attract new customers.
To finance the setting up of a new manufacturing facility in Mauje-Peth, Amravati, Maharashtra, with an allocation of ₹780.60 lakhs. This strategic move is intended to reduce dependency on third-party contract manufacturers, gain complete control over production processes, and improve operating margins.
To utilize the remaining proceeds for general corporate purposes, which include funding initial development costs for new products, meeting operating expenses, strengthening business development and marketing capabilities, and addressing unforeseen business needs or exigencies.
6.29
—
68.04%
68.32%
50.77%
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21.01%
27.3%
6.29
Operates a digital-first D2C model with a strong presence on its own website and major e-commerce platforms.
Possesses a geographically diversified customer base across India, supported by a robust supply chain.
Demonstrates strong customer relationships, evidenced by a consistent increase in repeat order rates.
Focuses on data-driven product innovation, continuously improving existing products and developing new ones based on consumer feedback.
Heavy dependence on a single third-party contract manufacturer for the entire product portfolio.
Key promoter possesses limited direct experience in establishing and managing manufacturing operations.
Lacks comprehensive insurance coverage for critical risks such as fire, key-man, and public liability.
The company's trademarks are currently objected to or not yet registered, posing a risk to intellectual property protection.
Vertically integrating by establishing an in-house manufacturing facility to improve margins and supply chain control.
Expansion of product lines into high-growth categories like scalp care and specialized body care.
Leveraging the rapidly growing Indian e-commerce and Beauty & Personal Care (BPC) market.
Potential for international expansion, having already initiated sales in markets like the UAE, USA, and Canada.
Faces intense competition from established and new players with greater financial resources for marketing and discounts.
High dependency on third-party digital platforms and marketplaces, making it vulnerable to algorithm changes and policy shifts.
Potential for security breaches and cyber-attacks on its technology infrastructure, which could lead to data loss and reputational damage.
The business is susceptible to rapidly changing consumer preferences and beauty trends, which requires constant innovation and adaptation.