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Wakefit Innovations Limited is India's largest direct-to-consumer (D2C) home and furnishings company by revenue. Operating a full-stack, vertically integrated model, the company controls its entire value chain from product design and manufacturing to distribution and customer engagement. Wakefit offers a wide range of products across mattresses, furniture, and furnishings through a seamless omnichannel presence that includes its own website, 125 company-owned retail stores as of September 2025, and external channels like e-commerce marketplaces.
Dec 08, 2025
Dec 10, 2025
Dec 15, 2025
Mainboard
Closed
1288.89 Cr
377.18 Cr
911.71 Cr
₹185 - ₹195
76
Our Company proposes to utilise the Net Proceeds towards funding the following objects:
Funding capital expenditure of ₹30.84 crores for the establishment of 117 new Company-Owned and Company-Operated (COCO) Regular Stores across India.
Allocating ₹161.47 crores for expenditure related to lease, sub-lease rent, and license fee payments for the company's existing COCO-Regular Stores.
Financing capital expenditure of ₹15.41 crores for the purchase of new equipment and machinery to enhance manufacturing capabilities, particularly for the furniture production line.
Utilizing ₹108.40 crores for marketing and advertisement expenses to enhance brand awareness and visibility.
Applying the remaining funds for general corporate purposes, not exceeding 25% of the Gross Proceeds.
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-6.58%
-0.68%
-6.72%
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-2.75%
7.13%
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Largest and fastest-growing D2C home and furnishing solutions company in India by revenue.
Full-stack vertically integrated operations providing control over design, manufacturing, and distribution.
Comprehensive product portfolio across mattresses, furniture, and furnishings, enabling cross-selling.
Strong omnichannel presence with a rapidly growing network of exclusive retail stores and a robust online channel.
Significant dependence on the 'Wakefit' brand, making the business vulnerable to brand dilution or damage.
High revenue concentration from the mattress product category, which accounted for over 60% of revenue.
History of incurring net losses in Fiscals 2023, 2024, and 2025, with potential for future losses.
Experienced negative cash flows from operating activities in Fiscal 2023.
Rapidly growing Indian home and furnishings market, projected to nearly double by 2030.
Increasing consumer shift from unorganized to branded and organized retail in the home solutions sector.
Rising online penetration and e-commerce adoption for high-involvement categories like furniture and mattresses.
Expansion into adjacent product categories and premium segments to increase customer lifetime value and market share.
Intense competition from organized players, unorganized local manufacturers, and other D2C brands.
Business is sensitive to economic slowdowns and reductions in discretionary consumer spending.
Volatility in the cost and availability of key raw materials like wood, foam, and fabrics.
Increasing regulatory and environmental compliance requirements can add to operational complexity and costs.