Marico FY27 plan: ₹15,000 crore revenue, high-teen EBITDA

What Marico is targeting for FY27

Marico Ltd, maker of brands such as Parachute and Saffola, has set out an aggressive growth plan for FY27 with a stated goal of crossing ₹15,000 crore in consolidated revenue. Alongside the topline target, management has guided for high-teen EBITDA growth in FY27, signalling confidence in execution after what it described as a strong FY26.

The company is framing this phase as a shift from a more commodity-centric profile toward premium personal care, packaged foods, and a “new-age” digital-first portfolio. For shareholders, the headline message is straightforward: Marico is aiming for a materially higher revenue base by FY27, while also attempting to expand margins through mix improvement and cost actions.

FY26 execution and Q4 management commentary highlights

In its Q4 FY26 management commentary, Marico said FY26 delivered multi-year high India volume growth. The international business posted strong constant currency growth, and management highlighted a resilient operating model even amid inflation.

The company reiterated its focus on “fewer, bigger, bolder and faster” growth plays and said its portfolio transformation strategy is accelerating toward premium categories. Management also pointed to supply-chain strength as a support factor in navigating external inflationary pressures.

Revenue milestones and the multi-year aspiration to FY30

Marico’s plan follows a key base milestone: it crossed the ₹10,000 crore annual revenue mark in FY25. From that base, the company has communicated two major goals: consolidated revenue exceeding ₹15,000 crore by FY27 and a further scale-up to ₹20,000 crore by FY30.

On an earnings call, managing director and chief executive Saugata Gupta described adding another ₹5,000 crore over three years as “a much more achievable task,” linking the confidence to premium offerings and expansion into newer spaces. In separate commentary, Marico also positioned the ₹10,000 crore to ₹20,000 crore journey as achievable within five years if momentum is sustained.

The growth engine: volumes, mix, and tighter cost management

Management has tied the FY27 revenue ambition to volume-led growth and mix improvement. It has indicated high single-digit volume growth in India as a base case, with an attempt to deliver double-digit volume growth in some quarters.

Internationally, Marico has referred to a mid-teen growth profile abroad as part of the revenue plan. The company has also highlighted digital-led plays in markets such as Vietnam as part of its next phase of growth.

On profitability, Marico has laid out explicit markers for margin improvement in FY27, alongside higher brand investments that could pressure near-term margins.

Premiumisation: raising the share of higher-margin portfolios

A central plank of Marico’s strategy is premiumisation, which management has said is important because it supports higher margins. The company has been premiumising parts of its portfolio through value-added hair oils and premium skin and personal care offerings such as Kaya and Plix.

In product-mix disclosures, the company said Foods and Premium Personal Care contributed 23% of India revenue in FY26, with a target of 27% contribution in FY27. In its FY25 annual report commentary, it also stated that Foods and Premium Personal Care together accounted for 22% of India revenue in FY25 and were expected to expand to about 25% of domestic revenue by FY27.

For the longer horizon, Marico has stated an objective to increase the share of premium offerings in India revenue to 33% by FY30, from about 23% in FY26.

Digital-first brands and the “house of brands” strategy

Marico has said it is cultivating a digital-first portfolio that is increasingly contributing to both the topline and bottom line. In the Q4 FY26 commentary, the company said its digital brands portfolio crossed ₹1,100 crore in annual recurring revenue (ARR), and it is targeting double-digit EBITDA margins for the digital-first portfolio.

Separately, Marico’s annual report commentary said the digital-first portfolio exited FY25 with an ARR of ₹750 crore, and management indicated it expects this to reach 2.5x of the FY24 exit run-rate by FY27. The company has also described acquisitions being integrated into its “house of brands” strategy, with a focus on profitable scaling.

Foods scale-up and other operating initiatives

Marico said its foods business crossed the ₹1,000 crore revenue milestone. It also highlighted Project Setu as an initiative improving rural reach and execution.

Within the core portfolio, management commentary referenced value-added hair oils (VAO) delivering low-20s volume growth. Parachute was described as witnessing stable volume growth, supported by selective price cuts.

Advertising, digital transformation, and near-term margin trade-offs

Marico has linked its growth plan to continued investment in digital transformation, including a target of 55% of core advertising and promotion (A&P) spend on digital media. At the same time, management has guided that A&P spending is expected to rise by 200 to 250 basis points.

The company has also outlined a profitability roadmap for FY27 that includes gross margin expansion and operating margin expansion, while acknowledging that higher brand investments can create near-term pressure.

Key targets and guidance at a glance

Market context and risks flagged by management

Marico has flagged that input cost pressures can affect margins, and a Reuters report cited the company cautioning about possible price increases and narrowing profit margins due to escalating input costs linked to tensions in the Middle East. Management commentary also noted that supply chains can be disrupted, and that rising A&P investments may pressure near-term margins.

At the same time, Marico has positioned its supply-chain strength and operating model resilience as offsets, while continuing to push a portfolio shift toward categories that are described as structurally higher-margin.

Why the FY27 plan matters for investors

For investors tracking Marico as a consumer staples compounder, the FY27 guidance provides measurable signposts: a revenue threshold of ₹15,000 crore, high-teen EBITDA growth, and margin expansion targets that can be monitored across quarters. The portfolio-mix targets around Foods, Premium Personal Care, and digital-first brands also provide a way to assess whether the company’s premiumisation thesis is playing out.

Marico’s stated strategy relies on a combination of volume-led growth in India, mid-teen growth abroad, premium mix expansion, and higher digital and brand investments. The next set of quarterly updates will likely be watched for progress on mix shift, A&P intensity, and the trajectory of gross and operating margin expansion targets.