Reliance Enters Australia, Acquires Goodness Group in 2026

A Strategic Entry into the Australian Market

Reliance Consumer Products Limited (RCPL), the fast-moving consumer goods arm of Reliance Industries Limited, announced on February 7, 2026, its acquisition of a majority stake in Australia-based Goodness Group Global Pty. Ltd. (GGG). This landmark transaction marks RCPL's official entry into the competitive Australian consumer market and significantly strengthens its position in the rapidly growing 'better-for-you' beverage category. The deal underscores RCPL's commitment to delivering global quality products at affordable prices while expanding its international footprint.

The acquisition brings established health-focused brands such as Nexba, known for its zero-calorie and gut-health drinks, and PACE, a hydration brand co-created with Australian cricket captain Pat Cummins, into RCPL's expanding portfolio. While the full financial details were not publicly disclosed, the move provides RCPL with a controlling interest in the Sydney-based company, allowing it to leverage Goodness Group's innovative product line and proprietary technologies, including its plant-based sweetener, Goodsweet.

Expanding the 'Better-For-You' Portfolio

This partnership is a key component of RCPL's strategy to build a robust portfolio of health and wellness beverages. The company already has a strong presence in the Indian market with brands like RasKik and Sun Crush juices, zero-sugar carbonated soft drinks, and the herbal-natural beverage brand Shunya. The addition of Goodness Group's brands complements this existing lineup and caters to the increasing consumer demand for low-sugar and functional drinks.

T. Krishnakumar, Director at Reliance Consumer Products, described the deal as a significant step toward establishing RCPL as a global FMCG company originating from India. He stated, "The addition of GGG’s health-focused consumer brands like Nexba and PACE will add strength to RCPL’s healthy beverages portfolio. With our strong supply chain and distribution capabilities, RCPL will ensure expansion of GGG’s brands across newer markets and wide availability in India."

Synergies and Future Growth

For Goodness Group, the partnership unlocks access to significant capital, a sophisticated supply chain, and the extensive distribution network of Reliance. This support is expected to accelerate its global expansion plans. Troy Douglas, Founder of Goodness Group, expressed confidence in the collaboration, highlighting RCPL's status as a leading FMCG player. "In RCPL, we have found an incredibly strong and sophisticated partner as part of our evolution as we become a global player in up to 50 western markets over the next five years," Douglas commented.

The strategic alliance will focus on introducing the Australian brands to the Indian market and other key international regions where RCPL has a presence, including the UAE, Qatar, Oman, Bahrain, Nepal, and Sri Lanka. This move allows RCPL to not just export Indian products but to build and scale global brands.

About Goodness Group Global

Based in Sydney, Goodness Group Global has built a reputation for its innovative and health-conscious beverage options. The company operates in Australia and 21 other international markets.

Market Landscape and Competition

The 'better-for-you' beverage segment is a thriving but highly competitive global market. Incumbents like PepsiCo, Nestlé, and The Coca-Cola Company are actively investing in this space to meet evolving consumer preferences for healthier options. Within Australia and New Zealand, Goodness Group competes with established players like Remedy Drinks, which holds a significant market share. However, GGG's unique product formulations and growing international presence provide a solid foundation for growth under RCPL's ownership.

RCPL's Aggressive Expansion Strategy

This acquisition is consistent with RCPL's recent pattern of strategic investments to bolster its FMCG portfolio. In August 2025, the company acquired a majority stake in Naturedge Beverages, the maker of the herbal functional drink brand Shunya. More recently, in January 2026, RCPL acquired personal care brands such as Brylcreem and Toni & Guy. These moves, combined with significant capital investments in manufacturing and supply chain infrastructure, signal Reliance's ambition to become a dominant force in the consumer goods sector.

Financial Implications

Reliance's consumer-focused businesses have been a key driver of its overall performance. The retail segment reported revenues of ₹97,912 crore in the third quarter of fiscal year 2026. The company also noted that its FMCG business, launched about three years ago, has achieved earnings before interest, taxes, depreciation, and amortisation (EBITDA) positivity, indicating operational profitability and scale. Ahead of the announcement, shares of Reliance Industries Ltd closed 0.53% higher at ₹1,451 on Friday.

Conclusion

Reliance Consumer Products' acquisition of a majority stake in Goodness Group Global is a clear and decisive move in its journey to become a formidable global FMCG player. It provides RCPL with a strong foothold in the Australian market and a portfolio of on-trend health and wellness brands. For Goodness Group, it unlocks the resources needed for large-scale international growth. As RCPL prepares to launch these Australian brands in India and other key markets, the industry will be watching closely to see how this strategic partnership reshapes the competitive dynamics of the global beverage landscape.