Allied Blenders and Distillers Limited is a major player in the Indian alcoholic beverage industry, with a portfolio spanning whisky, brandy, rum, and vodka. Its flagship brand, Officer's Choice, has been the leading mass premium whisky in India for over a decade.

The company is leveraging its expansive and strategically located manufacturing network in India to enhance operational efficiency and support its premiumization strategy, with products offered across a broad price range from mass premium to luxury segments.

Significant investments are being made in backward integration with the commissioning of a PET bottle manufacturing plant in Telangana, aiming to strengthen supply chains, reduce packaging costs, and support its goal to expand gross margins by 300 basis points over the next few years.

Allied Blenders and Distillers is expanding aggressively in international markets, increasing its presence from 14 to 30 countries within 18 months. This is part of a broader strategy to distribute its high-margin products globally, capitalizing on an asset-light export model that offers higher profitability compared to domestic sales.