Divine Hira Jewellers Limited, founded by Hirachand Gulecha, specializes in the manufacturing and sale of gold and silver jewelry. The company deals primarily in 22 Karat gold jewelry and serves wholesalers, showrooms, and retailers.

The company has transitioned from a proprietorship firm 'Hira Traders' to a public limited company as of July 2022, indicating a significant company evolution.

Divine Hira Jewellers Limited plans a public issue to release up to 3,540,000 equity shares, aiming to raise capital for further business expansion.

The company emphasizes product purity and commitment while focusing on both machine and handmade jewelry items, suggesting a balance of traditional craftsmanship and modern manufacturing.