Grand Continent Hotels Limited operates in the mid-scale hospitality sector, focusing on mid-priced and economy hotel segments across India. Its core business is owning and developing hotels, with a significant presence in Karnataka, Tamil Nadu, Goa, and Telangana.

Despite significant expansion, including the launch of its 25th property in Udaipur, Grand Continent Hotels faces challenges in maintaining occupancy rates amidst evolving travel patterns and increased competition.

The company recently established a wholly-owned subsidiary in Delaware, USA, marking its initial step towards international expansion, although the primary focus remains on growing within India.

Grand Continent Hotels Limited has shown a capacity for strategic growth, adding nearly 400 keys in the past year and plans to continue this momentum with measured expansions in both domestic and international markets.