Natural Biocon (India) Ltd (NBL) is primarily engaged in the business of chemicals, natural extracts, and agricultural produce, focusing significantly on retail trading of these commodities.

The company has pioneered the use of natural color manufacturing, particularly utilizing Bixa orellana for food coloring, which is considered safer than synthetic options banned or restricted in several countries.

NBL has expanded into the chemical and agriculture trading segments, selecting Gujarat for its operations due to favorable conditions and state response.

A notable development is the launch of the Norbixin Natural Food Colour project with a production capacity of 180 TPA, involving significant investment in infrastructure and technology.