Prithvi Exchange (India) Limited is a prominent player in the foreign exchange market, licensed by the Reserve Bank of India as an Authorized Dealer Category II. It primarily deals in currency exchange, traveller's cheques, drafts, and swift transfers, serving a diverse clientele including corporates, students, and frequent travelers.

The company has a strategic presence across 10 cities in India with plans for international expansion. It aims at delivering superior Forex services backed by cutting-edge technology, serving a wide-ranging customer base including IT and manufacturing sectors.

In Q2 FY2025-26, Prithvi Exchange achieved a 17% growth in its business segment. This growth occurred despite market-wide issues such as currency volatility and tighter visa norms impacting remittances and margins.

The company has shown resilience amidst a declining remittance market by reporting a 3% growth, countering the trend of decreased remittance volumes observed in August 2025. It actively focuses on expanding its branches, currently awaiting RBI approval for three new centers.

While Prithvi Exchange continues to uphold its strong brand recognized for service quality, it faces challenges including margin pressures and market volatility that it aims to tackle through strategic expansions and sectoral focus.