Prudent Corporate Advisory Services Ltd. is a leading wealth management group in India, primarily distributing mutual funds and insurance products through a robust B2B2C platform.

The company has significantly expanded its AUM, growing its equity AUM by 13.2% YoY to reach INR 117,650 crores. This growth is driven by strong net sales despite negative market conditions.

Prudent's unique strategy focuses on mutual fund distribution, surpassing industry averages in AUM growth and SIP volume. It competes by offering integrated tech solutions to MFDs to enhance their clientele management.

Recent acquisitions, like Indus Capital and prior purchases from Karvy, have bolstered Prudent's financial positioning, contributing to increased commissions and an enhanced bottom line through expanded clientele and assets.

The company's strategic penetration into the B-30 markets has allowed it to tap into underpenetrated areas, increasing its market share and gross sales from these regions.