Restaurant Brands Asia Limited operates as a master franchisee for Burger King in India, focusing on quick-service restaurants. The company has grown rapidly, holding exclusive rights to the Burger King brand, and aims for a pan-India presence.

Restaurant Brands Asia has implemented a laser-focused strategy on dine-in traffic and digital transactions, with 91% of transactions being digital. Their barbell pricing strategy is crucial in attracting customers both at value and premium ends.

The company has introduced new products like the Deluxe Whopper and Korean Fest, contributing to diverse menu offerings, enhancing customer experiences, and strengthening brand equity with a wider audience.

In the Indonesian market, despite challenges, the company has seen positive developments in its Burger King operations while actively seeking solutions for the underperforming Popeyes business.

Despite seeing improvements in margins and store expansions, challenges remain with controlling corporate overheads and optimizing efficiencies in Indonesia.