CarTradeTech VAYA Live targets automotive demand in real time

CarTrade Tech Ltd. presents CarTradeTech VAYA Live as an always-on intelligence and action platform for original equipment manufacturers (OEMs), dealers and the wider automotive ecosystem. Its illustrative Live Customers screen records 5,091 enquiries and listings in a day, including 3,386 used-car and 1,705 new-car enquiries, with arrivals shown every five minutes.

What is CarTradeTech VAYA Live?

CarTradeTech VAYA Live is presented as a platform that combines market tracking, analysis, customer targeting and transaction-related tools for automotive businesses. CarTradeTech says its vision is to help OEMs, dealers and the wider ecosystem understand, market to, target, connect with and deliver an experience to automotive users through an always-on service.

The platform is organised in three layers: Track, Analyze, and Target, Act & Transact. Track includes Live Market Pulse and market indices; Analyze includes cross-shop analytics, competitive intelligence, hyperlocal intelligence, voice of customer and Ask VAYA; and the final layer includes audience targeting, hyperlocal targeting and intelligent agents.

CarTradeTech shows five main interface areas: Market, My Dashboard, Live Customers, Audiences and Campaigns. The Market screen says users can build views using indices, trends and cross-shopping, then save those views to My Dashboard. The presentation labels the screens on pages 13 to 16 as illustrative screens with sample data, rather than reported operating results.

How does CarTradeTech VAYA Live track auto-market demand?

CarTradeTech VAYA Live tracks demand through a Market Pulse and indices grouped by source, vehicle type, feature and city. The illustrated screen offers traffic, new-car demand and used-car demand indices, as well as sport-utility vehicle (SUV), hatchback, sedan, multi-utility vehicle or multi-purpose vehicle (MUV/MPV), mass, premium and luxury categories.

The feature-level choices include electric vehicle (EV), seven-seater, sunroof-equipped, advanced driver-assistance system (ADAS)-equipped, big-boot and new-launch indices. The geographic filters cover All India, all cities, and Delhi, Mumbai, Bengaluru, Hyderabad and Pune. The sample screen uses a weekly view, dates from 13 May to 16 September, and an April Market Pulse base of 100.

The sample indices show different movements across segments. The New-launch index has the largest displayed increase at 107.1%, compared with a 16.3% rise in the SUV index and a 9.1% rise in Market Pulse, while the EV index declines 13.6%. These are illustrative figures, but they demonstrate the intended ability to compare market signals across categories.

How does CarTradeTech VAYA Live show cross-shopping?

CarTradeTech VAYA Live shows cross-shopping by identifying other models and generations that the same enquirers also considered during a selected period. In the illustrated All India screen for the last 30 days, the Hyundai Creta has 16,967 enquirers, and the results list the other vehicles considered by those users.

The leading displayed overlap is the Urban Cruiser Hyryder, with 2,394 enquirers or 14.1% of the Creta total. The Elevate follows with 2,006 enquirers and an 11.8% share, while the Sierra has 1,931 enquirers and an 11.4% share. The Seltos is lower in the sample list at 1,310 enquirers, or 7.7%.

The displayed alternatives also include the XUV 3XO at 1,155 enquirers, Venue at 1,135, Scorpio N at 1,022, XUV 7XO at 1,020 and Taigun at 1,003. Kushaq records 960, Nexon 923 and Tecton 781. This model-level view differs from the index screen, which groups demand by segment, feature or geography rather than by competing consideration sets.

How can CarTradeTech VAYA Live identify live shoppers?

CarTradeTech VAYA Live is designed to display new-car enquiries, used-car enquiries and seller listings as they arrive, then allow users to target those customers. The illustrative Live Customers screen states that it was checked three minutes earlier and that new arrivals appear every five minutes.

The screen shows 5,091 enquiries and listings today, including 3,386 used-car enquiries and 1,705 new-car enquiries. The presentation separately notes that activity is recorded from midnight Indian Standard Time and is not the same as unique people, making the dashboard a measure of recorded arrivals rather than a count of individual shoppers.

Delhi has the highest displayed city count at 468 customers, followed by Pune at 234 and Bengaluru at 229. Hyderabad records 189, Chennai 134, Ahmedabad 130, Lucknow 128 and Mumbai 123. The platform also lists individual arrivals by recorded time, with examples from 05:44 pm to 05:47 pm for Hyundai Creta and Hyundai Venue activity across Delhi, Jaipur, Agra, Bhubaneswar and Thane.

Can CarTradeTech VAYA Live support live trade-ins?

CarTradeTech VAYA Live is presented as supporting trade-in activity by surfacing live seller listings and allowing filters by vehicle, location and listing type. In the illustrative Delhi view, the filters select Maruti Suzuki vehicles, Delhi locations, and dealer or individual used-car listings.

That filtered screen shows 146 seller listings today. Karol Bagh has 11 recorded arrivals, Rohini Sector 10 has nine and Mayur Vihar has six. CarTradeTech labels these as approximate locations from recorded arrivals, indicating that locality information is based on the activity data rather than verified addresses.

The latest-listing table includes a Maruti Suzuki Fronx in Shalimar Bagh and a Wagon R in Pitampura at 05:49 pm. It also shows Ciaz, Baleno, Grand Vitara and Brezza listings from 05:43 pm to 05:29 pm. The presentation does not state whether a dealer can complete a trade-in transaction within CarTradeTech VAYA Live.

Conclusion

CarTradeTech VAYA Live combines market indices, model-level cross-shopping and live shopper activity in one proposed business platform. The illustrative 5,091-arrival dashboard, 16,967-enquirer Creta cross-shopping sample and 146-listing Delhi seller view show how the service is intended to connect broad demand signals with model, city, locality and timing information.

The next point to watch is whether CarTradeTech discloses a commercial rollout timetable, customer adoption, pricing or revenue contribution. The presentation outlines audience targeting, campaigns and intelligent agents, but does not disclose how these capabilities will be commercialised or the scope of availability for the illustrated five-minute arrival refresh cycle.