Concept Communication holds 44.39%, largest promoter stake

Concept Communication Limited is the largest disclosed promoter shareholder in the company, holding 70,75,764 equity shares, or 44.39% of pre-offer capital. Concept Communication’s stake is 20.06 percentage points above Chairman and Managing Director Arnab Mitra’s 24.33%, while promoter Vivek Suchanti holds no equity shares directly.

Who holds the largest promoter stake in the company?

Concept Communication holds the largest promoter stake, at 44.39% of the company’s pre-offer issued, subscribed and paid-up equity share capital. Its 70,75,764 equity shares exceed Arnab Mitra’s 38,77,936 shares, which represent 24.33% of pre-offer capital. The company’s equity shares have a face value of Rs 5 each.

The four named promoters together hold 1,23,90,200 equity shares, representing 77.72% of pre-offer capital. Alongside Concept Communication and Arnab Mitra, Ashish Motilal Jalan holds 14,36,500 shares, or 9.01%, while Vivek Suchanti holds no shares directly. Concept Communication’s 44.39% stake accounts for 57.12% of the promoters’ aggregate 1,23,90,200 shares.

This comparison covers direct promoter holdings in the company as disclosed in the Red Herring Prospectus. The filing does not provide an individual ownership split for Concept Communication, so it does not quantify Vivek Suchanti’s indirect economic interest in the company through the corporate promoter.

Why is Concept Communication a promoter company?

Concept Communication is a corporate promoter because the company identifies it as one of four promoters, together with Arnab Mitra, Ashish Motilal Jalan and Vivek Suchanti. The filing says the four were identified as promoters through a board resolution dated September 12, 2025, followed by shareholder approval at an extraordinary general meeting, or EGM, on September 15, 2025.

Concept Communication was incorporated in Maharashtra on March 25, 1987, under the Companies Act, 1956. Its stated business is providing marketing solutions, including integrated advertising campaigns, embedded content and innovative media solutions through branches in India. The filing says Concept Communication has not changed its principal activities since incorporation.

Concept Communication’s shareholding pattern as of July 31, 2026 reported 2,28,73,580 fully paid equity shares. Its promoter and promoter-group category held 1,46,01,280 shares, or 63.83%, while the public category held 82,72,300 shares, or 36.17%. The shareholding table reported all 2,28,73,580 shares in dematerialised form and did not report locked-in, pledged or otherwise encumbered shares.

What does Vivek Suchanti’s zero direct holding mean?

Vivek Suchanti’s zero direct holding means he is identified as a promoter without being a direct shareholder in the company. The promoter table records zero equity shares and 0% of pre-offer capital for Vivek Suchanti, even though it lists him among the four promoters.

The filing separately identifies Vivek Suchanti as the promoter of Concept Communication and names him as its Managing Director. Concept Communication’s seven-member board also includes Ashish Motilal Jalan as a director. The disclosed structure therefore places Vivek Suchanti in a management and promoter role at the corporate entity that directly owns 44.39% of the company.

Vivek Suchanti, aged 58 years, has more than 37 years of advertising experience, according to the filing. It describes Concept Communication as an integrated communication agency and states that Vivek Suchanti is currently its Managing Director. These disclosures establish his connection to the corporate promoter but do not provide a percentage holding in Concept Communication from which an indirect stake in the company could be calculated.

How concentrated is promoter ownership before the offer?

Promoter ownership is concentrated in four named holders with a combined 77.72% of pre-offer capital, led by Concept Communication at 44.39%. Concept Communication and Arnab Mitra together hold 1,09,53,700 shares, equal to 68.72% of pre-offer capital and 88.42% of the aggregate promoter shareholding.

Arnab Mitra’s shareholding also has a management link because he is the company’s promoter, Chairman and Managing Director and has served as a director since its incorporation. The filing lists him among key managerial personnel, or KMP, with the same 38,77,936 shares and 24.33% holding on a fully diluted pre-offer basis. For the financial year ended March 31, 2026, the company reported remuneration of Rs 1.20 crore for Arnab Mitra.

The filing says there was no change in control of the company in the five years immediately preceding the Red Herring Prospectus date. It also says no promoter had given material guarantees to third parties in respect of the company’s equity shares as of that date. The 77.72% measure is a pre-offer ownership figure, and the supplied disclosure does not set out a post-offer ownership table.

What else does the filing disclose about the promoter structure?

The filing shows that direct ownership, promoter designation and management roles are separate categories in the company’s structure. Concept Communication is a corporate promoter and the largest direct promoter holder at 44.39%; Vivek Suchanti is a promoter and its Managing Director without direct company shares; and Arnab Mitra is a promoter, Chairman, Managing Director and direct holder of 24.33%.

The promoter group is broader than the four named promoters. Under Regulation 2(1)(pp) of the Securities and Exchange Board of India, or SEBI, Issue of Capital and Disclosure Requirements, or ICDR, Regulations, the filing lists 13 immediate relatives of the three individual promoters and a range of corporate and other entities that meet stated ownership tests. That promoter-group list should not be read as a list of direct company shareholders.

The filing states that none of the promoters is related to any director within the meaning of Section 2(77) of the Companies Act, 2013. It also records no change in control of Concept Communication during the preceding three years. The disclosed ownership arrangement would persist only if the stated direct holdings and promoter identifications remain unchanged, while the filing provides no future transfer plan.

Conclusion

Concept Communication’s 44.39% direct stake makes it the largest disclosed promoter holder, ahead of Arnab Mitra at 24.33% and Ashish Motilal Jalan at 9.01%. The promoter group controls 77.72% of pre-offer capital, but Vivek Suchanti’s designation as a promoter and role as Concept Communication’s Managing Director do not include a disclosed direct holding in the company.

The next ownership disclosure to watch is the post-offer capital structure, because the supplied filing measures issued, subscribed and paid-up capital before the offer. An unresolved point is Concept Communication’s internal ownership: its July 31, 2026 shareholding pattern shows its promoter and promoter-group category at 63.83%, but does not disclose Vivek Suchanti’s individual percentage within that category.