Noida Toll Bridge Company Limited protection runs to December 14
Key highlights
- NOIDA sought approximately Rs 100 crore from NTBCL in alleged outdoor-advertising arrears in September 2025.
- Delhi High Court protection against coercive action and advertisement disruption continues until December 14, 2026.
- NTBCL shared Rs 0.85 crore of advertising revenue with Noida Authority in the quarter ended September 30, 2026.
- Consolidated revenue rose 9.79% year on year to Rs 12.90 crore in the quarter ended September 30, 2026.
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Noida Toll Bridge Company Limited (NTBCL) remains protected until December 14, 2026 from coercive action by NOIDA over its approximately Rs 100 crore outdoor-advertising arrears demand, after the Delhi High Court restrained action that could disrupt NTBCL’s advertisement operations. The protection follows NOIDA’s September 2025 demand notice.
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Why did NTBCL receive protection against NOIDA’s demand?
NTBCL received interim protection because it challenged NOIDA’s September 2025 demand notice before the Delhi High Court, which sought approximately Rs 100 crore towards alleged arrears of outdoor advertising. NTBCL said NOIDA directed it to pay the amount, while its November 12, 2026 media release described the demand letter, dated September 10, 2025, as also seeking to stop its advertisement displays.
The Delhi High Court issued notice to NOIDA and restrained it from taking coercive action against NTBCL after hearing the matter. According to NTBCL’s November 12, 2026 filing, the restraint prevents coercive action against the company; the media release further says the September 25, 2025 order prevents disruption to its advertisement operations.
The case had not reached a final determination in the disclosed proceedings. At hearings on January 16, 2026 and April 27, 2026, NOIDA had not filed its response, so the court allowed it additional time to respond and gave NTBCL two weeks after that response to file a rejoinder. The matter was not heard on July 28, 2026 or October 14, 2026.
What does the Delhi High Court protection cover until December 14?
The protection covers coercive action by NOIDA and, according to NTBCL’s media release, prevents disruption of its advertisement operations until December 14, 2026. NTBCL said the court asked for the case to be listed on that date after it was not heard at the July 28 and October 14, 2026 listings.
The filing does not say that the approximately Rs 100 crore demand has been cancelled, paid, settled or adjudicated. It says only that the demand has been contested and that the court’s restraint remains in place. The unresolved issue is NOIDA’s claimed advertising-fee arrears and the parties’ positions after pleadings are completed.
The advertising dispute is separate from NTBCL’s toll-collection litigation. User-fee collection on the NOIDA bridge was suspended from October 26, 2016 after a court judgment held two specific fee-levy and collection provisions inoperative while refusing to quash the concession agreement. NTBCL’s review petition against the Supreme Court judgment was dismissed on May 9, 2025, although it says it continues to fulfil concession obligations, including maintaining project assets.
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How important is advertising income to NTBCL’s operations?
Advertising revenue was NTBCL’s primary income stream in the quarter ended September 30, 2026 and supported maintenance, security and financial commitments, including payments to NOIDA. During that quarter, NTBCL shared Rs 0.85 crore from advertising revenue with Noida Authority, according to the November 12 media release.
NTBCL stated that advertising has been an important operating-income source since toll collection was suspended in 2016. It has said this income is lawful and essential to maintaining the DND Flyway and meeting financial obligations, but that is NTBCL’s stated litigation position rather than a court finding disclosed in the filing.
The company reported higher consolidated revenue and profit after tax for both the September 2026 quarter and half year. Consolidated revenue increased 9.79% year on year in the September quarter, while consolidated profit after tax rose from Rs 3.77 crore to Rs 4.32 crore. For the half year ended September 30, 2026, consolidated revenue increased 12.52% and profit after tax rose from Rs 7.91 crore to Rs 9.65 crore.
On a standalone basis, revenue rose 10.45% to Rs 12.89 crore in the quarter ended September 30, 2026 from Rs 11.67 crore a year earlier. Half-year standalone revenue increased 12.97% to Rs 25.70 crore from Rs 22.75 crore. These reported comparisons show higher income while the advertising-fee litigation remained unresolved, but the filing does not quantify the portion of total advertising revenue exposed to NOIDA’s claim.
What maintenance work has NTBCL disclosed for the DND Flyway?
NTBCL said the second phase of carriageway upgradation had been completed by November 12, 2026, and that a five-year preventive-maintenance programme was under way. It also said an independent technical assessment had reported that no major structural strengthening was required for the DND Flyway.
NTBCL said recommendations from the independent assessment were planned for phased implementation starting in the third quarter of the financial year ending March 31, 2027. The company also said it undertakes periodic road-overlay work under the concession arrangement and that management considered the overlay provision at September 30, 2026 adequate, so no overlay provision was made for the quarter or half year.
The company said the DND Flyway serves more than 2.5 lakh daily commuters and continues to be maintained under its concession obligations after toll suspension in October 2016. Its media release said advertising income supported regular maintenance and security, linking the ongoing court protection with the stated funding source for those activities.
Conclusion
NTBCL’s immediate position is that its advertisement operations remain protected from coercive intervention while it contests NOIDA’s approximately Rs 100 crore claim. The protection has operational relevance because NTBCL identifies advertising as its primary income stream in the September 2026 quarter and says it supports DND Flyway maintenance, security and financial commitments after toll collection stopped in 2016.
The next disclosed court event is the Delhi High Court listing on December 14, 2026. NTBCL has also said it plans phased implementation of independent-assessment recommendations from the third quarter of the financial year ending March 31, 2027, alongside its five-year preventive-maintenance programme and continuing concession obligation to maintain project assets.


