Ambica Agarbathies & Aroma Industries Limited, based in Eluru, India, is primarily engaged in the manufacturing and sale of incense sticks and related products such as durbar bathies, herbal bathies, and natural incense.

The company has diversified interests that include owning a farmland with a resort, film production and distribution, wind power generation, and hotel operations.

Ambica also entered a strategic partnership in 2010 with Andhra Pradesh State Road Transport Corporation to construct a commercial complex, highlighting its diversified investment strategy.

The core business of incense stick manufacturing adheres to international quality standards, positioning it as a prominent player in the Indian market for incense products.

The company's subsidiary, Ambica Infra Ventures (P) Ltd, extends its footprint in infrastructure ventures, demonstrating an interest in further business diversification.