Billionbrains Garage Ventures Limited, known as Groww, is a digital investment platform offering stock trading, mutual funds, derivatives, IPO subscriptions, and personal loans through its technology-driven app and web platform.

In a major development, Groww recently integrated Fisdom products enhancing its wealth management services, reflecting a strategic pivot towards catering to affluent clients and expanding its product offerings.

Despite a significant increase in customer acquisition costs, Groww maintains a robust organic growth strategy sourcing 80% of its new clients organically, reflecting strong brand affinity and consumer trust.

The company has launched various products like Margin Trading Facility and commodities trading, demonstrating a diversified approach to serve its expanding user base, especially focusing on millennials and first-time traders.

Groww's ambition to democratize financial services is evidenced by its extensive product roadmap and commitment to customer-centric innovations, with potential to significantly increase its market share in the Indian investment landscape.