Pramara Promotions Limited specializes in the ideation, conceptualization, design, and marketing of promotional products and gift items. It serves sectors such as FMCG, QSR, and telecom.

The company manufactures OEM promotional merchandise, including items like water bottles and pens, customized for client branding.

Recently, Pramara launched the 'Toyworks' and 'Tribeyoung' brands targeting retail toys and e-commerce sporting goods respectively.

Pramara transitioned from a private limited company to a public limited entity in early 2023 to enhance its corporate structure.

In September 2023, Pramara successfully raised Rs 15.27 Cr through its initial public offering (IPO) to fund its growth plans.