Vels Film International Limited operates in the production and sale of film rights, with a strong focus on the Tamil film industry. Their productions contribute significantly to the South Indian Film Chamber of Commerce.

The company underwent corporatization in 2019 to expand its film production capabilities, indicating strategic growth ambitions in the entertainment sector.

Dr. Ishari K. Ganesh and his collaboration with industry figures like Mr. Prabhu Deva highlight a commitment to quality and innovative film production.

The company raised Rs 33.73 crores in March 2023 through an IPO, showcasing investor confidence and plans for future expansion.

Initial productions, like 'Kutty Story' and 'Vendhu Thanindhathu Kaadu', illustrate the company's diverse portfolio in film segments, from drama to anthologies.