Optiemus targets 25 million screen protectors by March 2027

Optiemus Infracom Ltd. is targeting 25 million screen protectors of monthly capacity by March 2027 through a 20 million-piece greenfield plant and a five million-piece Noida expansion, ahead of mandatory Bureau of Indian Standards certification from 1 April 2027.

How is Optiemus building 25 million pieces of monthly capacity?

Optiemus is planning 25 million screen protectors of monthly capacity by combining five million pieces per month at its expanded Noida facility with 20 million pieces per month at a greenfield plant. The 25 million figure is the sum of the two disclosed facilities, rather than a separately stated forecast for output or sales.

The existing Noida plant is being expanded from two million pieces to five million pieces per month and is expected to come on stream by January 2027. This would add three million pieces of monthly capacity at the brownfield site before the larger greenfield plant is expected to be operational in March 2027.

The new site is described as a pre-constructed greenfield plant with an area of 400,000 square metres. Optiemus said it secured ready infrastructure through a long-term lease, which it presents as a way to fast-track capital expenditure and operational readiness for the 20 million-piece monthly facility.

Optiemus also identifies in-house dual-stage chemical tempering at Noida, described as engineered by Corning. The presentation characterises this as manufacturing beyond assembly, but does not give a separate capacity, investment value or start date for the tempering process.

Why does the April 2027 BIS deadline matter to Optiemus?

Optiemus says mandatory Bureau of Indian Standards, or BIS, certification effective from 1 April 2027 creates an import-substitution opportunity in screen protectors. Its January 2027 Noida expansion target and March 2027 greenfield operational target are both scheduled before that effective date.

The company estimates the imports-only screen-protector market at consumer prices at Rs 20,000 crore and identifies a potential Rs 40,000 crore market by 2030. The Rs 40,000 crore figure is Rs 20,000 crore above the cited imports-only market estimate, and neither market estimate is presented as Optiemus revenue or market share.

The disclosed sequence places five million pieces of monthly capacity at Noida in January 2027, followed by 20 million pieces at the greenfield plant in March 2027 and the BIS requirement on 1 April 2027. The planned capacity would therefore be in place before the certification date if the two facilities begin operations on Optiemus's stated timetable.

Optiemus describes screen protectors as a scalable, branded and high-margin business-to-consumer, or B2C, category. These are management's category descriptions, not reported financial results, because the presentation gives no screen-protector revenue, utilisation, selling price, gross margin or certification-cost figure.

Which screen-protector brands will Optiemus offer?

Optiemus is preparing three core brands across three segments: SCREENlife for Protection, OPTIGUARD for Protection Plus and RHINOTECH for Protection Pro. The portfolio distinguishes products by stated protection tier, while the presentation provides no retail prices, sales volumes or unit economics for any of the three brands.

SCREENlife is presented as genuine tempered glass with a 9H specification. OPTIGUARD is labelled a genuine screen protector with fog marking, while RHINOTECH is described as genuine tempered glass engineered by Corning and carrying marking for authenticity.

Optiemus is also introducing KAVACH, an ultimate screen-protection pack with two tempered glasses and one-time screen replacement. The presentation says KAVACH includes 365 days of full coverage and built-in screen insurance, but does not specify its price, handset eligibility, insurer, policy terms or claims process.

The KAVACH presentation calls the package a first-time global offering and states that it has no hidden costs. The disclosed product mechanics are limited to two screen protectors, one display replacement and 365 days of coverage.

How will Optiemus sell its screen protectors?

Optiemus plans to sell its screen-protector portfolio through online channels, offline or mainline shops, and organised retail. The three-channel plan appears alongside the January 2027 and March 2027 manufacturing milestones, linking market preparation with the planned capacity ramp.

The organised-retail slide names Reliance Digital, Croma, Girias, Poorvika and Sathya. Optiemus does not disclose store counts, signed commercial arrangements, inventory commitments, launch dates or expected revenue from any of these retail chains.

Offline or mainline shops are listed separately from organised retail, indicating that the company intends to address independent physical outlets as well as larger retail formats. The presentation does not provide a dealer count, city rollout, distributor arrangement or channel allocation for the planned 25 million pieces per month.

Online is the third route identified for SCREENlife, OPTIGUARD, RHINOTECH and KAVACH. Optiemus does not name an e-commerce marketplace, direct-to-consumer website or online launch date, so the disclosed plan establishes multiple intended channels rather than a quantified demand forecast.

Conclusion

Optiemus is combining a five million-piece monthly Noida expansion and a 20 million-piece greenfield facility to create planned capacity of 25 million screen protectors per month by March 2027. The manufacturing build-out, three-brand portfolio, KAVACH package and multi-channel sales plan are positioned around the company's cited Rs 20,000 crore imports-only market and the April 2027 BIS requirement.

The next disclosed milestones are the January 2027 start-up target for the expanded Noida facility, the March 2027 operational target for the greenfield plant and mandatory BIS certification from 1 April 2027. Utilisation, pricing, screen-protector revenue, certification execution and retailer-specific sales commitments remain undisclosed in the presentation.