Arham Technologies Limited is engaged in the manufacturing, sales, and service of consumer electronics such as LED TVs, fans, and home appliances under the 'STARSHINE' brand.

Recently, Arham has undertaken capacity expansions to support its ambitious growth targets, such as achieving Rs. 300 crores revenue by FY '28 and scaling to Rs. 1,000 crore in five to seven years.

The company is leveraging strategic partnerships for market penetration, notably a collaboration with CROWN TV, and new advertising initiatives with Bennett Coleman to enhance brand visibility.

Arham's focus on backward integration into manufacturing processes like injection moulding allows it to reduce costs, improve margins, and offer compelling pricing over competitors.

The enhancement in production capabilities is complemented by brand strengthening efforts, with plans for celebrity endorsements to solidify market positioning.