Balaji Telefilms Limited, founded in 1994, is a leading entertainment content provider in India, engaged in television, film production, and digital streaming through its OTT platforms.

The company has forged a significant long-term creative partnership with Netflix to develop diverse, high-quality content, enhancing its reach and storytelling capabilities.

Balaji's strategic shift from exclusively subscription-based models to hybrid SVOD and AVOD approaches aims to broaden its digital revenue streams and audience base.

Recent mergers have strategically positioned the company to benefit from operational efficiencies and tax advantages, strengthening its financial standing and growth prospects.

The company faces challenges with revenue declines due to mature TV serials ending, yet it continues to pivot towards digital offerings and upcoming big-budget film releases.