Cravatex Limited is a holding company engaged in the distribution of sports goods and fitness equipment, representing respected international brands such as Fila and Johnson.

Originally founded in 1951, Cravatex has expanded into various sectors, including beauty therapy with advanced services and products, while maintaining its core sports and fitness equipment business.

The company is ISO certified—unique among public listed firms in its field in India, enhancing its credibility and operational standards.

Cravatex's strategic move into the beauty therapy sector is a diversification away from its traditional products, aiming to capture the growing wellness market.

Proline Fitness, launched by Cravatex, pioneered personal fitness equipment in India, maintaining an exclusive distributorship with several leading global fitness brands.