Credo Brands Marketing Limited is a leading Indian company in the mid-premium and premium men's casual wear market, primarily selling fashion garments and accessories under the brand 'Mufti'.

The company is in a transitional phase termed MUFTI 2.0, focusing on premiumizing the retail experience and elevating its merchandise. This involves opening premium flagship stores in strategic locations to enhance brand positioning.

Despite revenue setbacks due to supply chain disruptions from Bangladesh, there is a growing focus on digital sales with website sales reportedly doubling year-on-year, underscoring the company's successful digital strategy.

The recent government GST reforms are anticipated to boost long-term consumer demand, despite current challenges with muted footfalls impacting sales.

Credo Brands is enhancing its marketing investments, with a noted increase in advertising and digital marketing spend to strengthen customer engagement and brand visibility.