Dangee Dums Limited specializes in bakery and confectionery products, cultivating a diverse range with a focus on cakes, desserts, and couvertures chocolates, sourced from Belgium. Originally founded in 2010, the company rapidly expanded its retail presence in Gujarat, India, entering packaged goods and ice cream markets.

The company recently expanded its product offering significantly, including a new category introduction of Jain Puff in 2023. This expansion reflects its strategic intent to diversify within the confectionery space and cater to varied consumer preferences.

In the fiscal year 2020-21, Dangee Dums launched a franchising model (FOFO & FOCO) to widen its retail footprint, indicating a focus on scalable growth using efficient distribution channels.

Dangee Dums has initiated infrastructure enhancements by renovating over 18 of its retail stores, emphasizing an improved customer experience and operational capacity. This move aligns with its strategy to boost in-store sales and product accessibility.