Nureca Limited is a digital-first healthcare company with a focus on home diagnostics, wellness devices, and personal fitness equipment. Specializing in delivering a wide range of products through online platforms, Nureca demonstrates a significant shift towards digital sales with over 90% revenue contribution from online channels. The company boasts an impressive 27% YoY growth in GMV and has achieved a 50% YoY growth in revenue reflecting dynamic market penetration. They have introduced eight new products, reinforcing their commitment to innovation and product development. Moreover, their expanding in-house manufacturing capabilities further illustrate Nureca’s strategic intent to dominate the healthcare and wellness market.