Brainbees Solutions Raises Dynamic IT Stake to 89.91%

Brainbees Solutions Limited said its material subsidiary, Globalbees Brands Private Limited, agreed to acquire an additional 14.91% stake in Dynamic IT Solution Private Limited for INR 1.5 crore, taking its holding from 75% to 89.91%. The proposed cash transaction increases Globalbees' ownership of the company behind fitness and sports products brand Strauss.

What did Brainbees Solutions announce about Dynamic IT Solution?

Brainbees Solutions Limited disclosed that Globalbees Brands Private Limited planned to buy a further 14.91% interest in Dynamic IT Solution Private Limited from existing shareholders. The transaction was announced on October 17, 2025, and was expected to be completed by October 30, 2025.

The consideration for the additional stake was INR 1.5 crore, payable in cash. Following the transaction, Globalbees' shareholding in Dynamic IT Solution would rise to 89.91% from 75%, giving it a substantially larger economic interest in the business.

Dynamic IT Solution designs, develops, trades and supplies fitness equipment and sports products under the Strauss brand. The acquisition is part of Globalbees' investments in consumer-facing digital brands and related operating businesses.

How was the transaction structured and disclosed?

The Dynamic IT Solution deal was structured as an arm's-length related-party transaction, according to the information provided in the stock exchange disclosure. The stake was to be purchased under a memorandum of understanding dated October 17, 2025, alongside the existing share purchase agreement dated December 15, 2021.

Brainbees stated that the acquisition would be funded through cash consideration. The disclosure also said the proposed transaction was being carried out in compliance with applicable Securities and Exchange Board of India regulations.

The supplied material refers to the transaction both as an announced plan and as an acquisition. The disclosed completion timeline was before October 30, 2025. No separate closing confirmation, updated post-closing financial information, or operational guidance for Dynamic IT Solution was included in the material provided.

Why is Globalbees increasing its ownership in the Strauss business?

Globalbees is increasing its stake to strengthen its position in fitness equipment and sports products through the Strauss brand. A holding of 89.91% would leave Globalbees with near-full ownership while retaining a minority interest with other shareholders.

The deal follows earlier investments by the Brainbees group in Dynamic IT Solution. On October 21, 2024, Brainbees Solutions reported further investments of INR 4.5 crore in Dynamic IT Solution. Earlier reporting in the supplied material also described Globalbees as having acquired a 24% stake in the company.

Globalbees was founded in 2021 and invests in or acquires direct-to-consumer brands that sell through online marketplaces including Amazon India and Flipkart. Its approach has included increasing ownership in selected portfolio companies after an initial investment.

What do Dynamic IT Solution's financial figures show?

Dynamic IT Solution reported turnover of INR 11.92 crore and net worth of INR 1.53 crore for FY 2024-25. The supplied information also said its revenue declined from INR 27.4 crore in FY24 to INR 11.9 crore in FY25, broadly consistent with the reported FY25 turnover figure.

The decline in reported revenue provides important context for the INR 1.5 crore transaction. The stake purchase raises Globalbees' ownership, but the disclosed information does not provide a valuation for Dynamic IT Solution, profit figures, margin details, or a forecast for the Strauss business.

For Brainbees investors, the immediate financial outlay is limited relative to the group's wider operations, while the ownership increase is material at the subsidiary level. The transaction gives Globalbees greater exposure to any changes in the fitness and sports products business, including both its future performance and its operating risks.

How does this fit into Globalbees' broader portfolio activity?

The Dynamic IT Solution transaction fits Globalbees' wider pattern of raising holdings in portfolio businesses. The supplied material cites an increase in Globalbees' stake in HealthyHey Foods to 79.6%, a 10% acquisition in Cloud Lifestyle for INR 60.3 lakh, and an additional 10% stake purchase in Plantex E-Commerce for INR 19.96 crore.

Globalbees also completed an acquisition of an additional 30% stake in Candes Technology for INR 3.725 crore, taking its holding from 62% to 92%. These transactions indicate that the subsidiary has sought larger ownership positions across consumer brand categories.

Separately, ICICI Prudential Mutual Fund acquired 200,210 shares of Brainbees Solutions on February 16, 2026. Its holding increased from 4.990% to 5.028%, crossing the 5% disclosure threshold. This shareholding disclosure is separate from Globalbees' investment activity and does not change the Dynamic IT Solution transaction terms.

Conclusion

Brainbees Solutions' proposed INR 1.5 crore purchase of an additional 14.91% in Dynamic IT Solution would lift Globalbees' holding to 89.91%. The transaction expands the group's ownership of the Strauss fitness and sports products business at a time when Dynamic IT Solution's reported revenue fell to about INR 11.92 crore in FY25 from INR 27.4 crore in FY24.

The key point to watch is confirmation of the transaction's completion, which the disclosure expected before October 30, 2025. Investors can also track future disclosures for Dynamic IT Solution's financial performance, the contribution of the Strauss business, and further stake consolidation by Globalbees across its portfolio.