Eureka Forbes adds robotic SKUs, softeners and air products

Eureka Forbes is expanding beyond water purifiers through robotic cleaning, Aquaguard water softeners and Aeroguard air purifiers. The clearest disclosed product action is the launch of three new robotics stock-keeping units, or SKUs, during the festive season, while the company also reported a first influencer-led softener campaign and several Aeroguard launches.

What categories is Eureka Forbes adding beyond water purifiers?

Eureka Forbes is adding convenient cleaning and air as the two explicitly named categories in its portfolio-expansion plan. Its transformation strategy sets out four pillars: grow water, expand portfolio, excel in service and build a direct-to-consumer, or D2C, platform. Water growth is linked to penetration and premiumisation, while convenient cleaning and air sit under the separate portfolio-expansion pillar.

The strategy presents Eureka Forbes as a D2C health and hygiene technology business intended to provide access to safe and healthy water, clean earth and pure air. This stated positioning links water purification with cleaning and air purification, rather than treating the newer categories as unrelated product lines. The presentation does not provide a revenue split between water, cleaning and air.

Modern-retail material shows the broader assortment beside Aquaguard water products. The display lists Forbes Robo Clean and Forbes Smart Clean for cleaning, Forbes Air Purifier for air, and Aquaguard Nanopure and under-counter water-purifier offerings for water. It also refers to one-year, two-year and four-year filter-life propositions in the Aquaguard range, indicating that the established water range continues alongside the added categories.

How is Eureka Forbes expanding its robotic cleaning portfolio?

Eureka Forbes is expanding robotics through premiumisation and three festive-season SKU launches. Its robotics update describes sustained momentum, says increasing consumer acceptance is driving growth, and identifies premiumisation as the growth mechanism. The company does not disclose the names, prices, sales volumes or revenue contribution of the three new SKUs.

The retail presentation identifies Forbes Robo Clean and Forbes Smart Clean as visible cleaning products. A HomeStacked Cleaning display highlights powerful suction, long battery life, lightweight and flexible use, advanced filtration and multi-surface cleaning. These are retail product attributes, while the strategy presentation gives no separate specification or financial result for individual robotic models.

The disclosure on robotics is less quantified than the update on water purifiers. Management said water purifiers recorded high-teens growth and market-share gains in Q2 FY27, whereas the robotics update refers to sustained momentum without a percentage growth rate. The difference means the presentation documents robotics expansion through product launches and consumer acceptance, while offering more detailed growth commentary for the core water business.

Management said revenue growth accelerated to 15.1% year on year in H1 FY27 from 12.7% in H1 FY26. It described growth as broad-based across channels and categories, and said emerging categories sustained their momentum. That company-level comparison does not identify how much of the acceleration came from robotics, water softeners or air purifiers.

What is Eureka Forbes doing in water softeners and air purifiers?

Eureka Forbes has introduced an Aquaguard water softener and strengthened the Aeroguard air-purifier range through several new launches. The softener presentation says a new influencer-led marketing campaign was launched for the first time, while the air-purifier update gives no model count, launch dates, prices or separate category sales.

The Aquaguard water-softener campaign uses hard-water concerns as its consumer-use mechanism. Its messaging links hard water to hair fall, skin rash and scaling, and presents the product under the phrase “Say no to hard water worries.” The presentation does not provide a product-performance claim, distribution footprint or sales data for the water softener.

This approach differs from the water-purifier proposition shown elsewhere in the presentation. Eureka Forbes promotes its industry-first 4X product range with a four-year unconditional warranty, zero filter and spares cost, zero service cost and no annual maintenance contract, or AMC, requirement. The water-softener disclosure instead centres on an influencer-led campaign, not a warranty, service plan or quantified sales target.

For air purification, Eureka Forbes says several new products were launched under Aeroguard. Modern-retail material separately lists Forbes Air Purifier and includes a claim that air is purified in 10 minutes. The presentation does not explain the positioning between Aeroguard and Forbes Air Purifier products, so it does not establish whether they address different price points, channels or customer segments.

How does Eureka Forbes link expansion with its FY27 plan?

Eureka Forbes links portfolio expansion with water growth, service and D2C commerce in its FY27 strategy. The water pillar targets penetration and premiumisation, while the service pillar focuses on customer experience and lifetime value. The D2C platform is described through convenience and commerce, providing the stated route for connecting products and customer relationships.

The company’s service update remains focused on the Aquaguard installed base. Eureka Forbes said filter sales accelerated year on year and introduced Aquaguard Express Care, a same-day service promise priced at Rs 349. The offer includes expert technicians, an eight-step service check, genuine Nanopore long-life filters and a six-month warranty on replaced spares.

Management reported 15.0% year-on-year revenue growth in Q2 FY27 and an earnings before interest, taxes, depreciation and amortisation, or EBITDA, margin of 13.6% for H1 FY27. Management said the H1 FY27 margin expanded by 43 basis points year on year despite inflationary pressures. These measures apply to the company overall and do not assign revenue, margin or market share to robotics, softeners or Aeroguard.

Management said the H1 FY27 result increased its confidence in delivering a meaningful step-up in growth during FY27. It attributed that confidence to broad-based momentum across the core business, emerging categories and channels. However, the presentation does not publish a numerical FY27 revenue target or a category-specific target for robotic cleaning, water softeners or Aeroguard.

Conclusion

Eureka Forbes has made specific portfolio-expansion moves beyond water purifiers: three new festive robotics SKUs, a new influencer-led Aquaguard water-softener campaign and several Aeroguard air-purifier launches. These actions place convenient cleaning and air alongside the company’s water business, while management reported H1 FY27 revenue growth of 15.1%, up from 12.7% in H1 FY26.

The next reported development to watch is whether Eureka Forbes discloses sales, volume, market-share or profitability measures for its emerging categories. Management has stated a plan for a meaningful FY27 growth step-up, but the presentation leaves unresolved the individual financial contribution of robotics, water softeners and air purifiers.