Melt N Mellow adds 1,472 freezers and enters Tamil Nadu

In the second quarter of fiscal year 2027 (Q2 FY27), Melt N Mellow added 1,472 deep freezers, taking its installed base to 18,752, and entered Tamil Nadu through five named cities and adjoining areas. Krishival Foods Limited also plans to launch 25 Mellow & Co outlets in FY27 as the brand reported ₹22.50 crore of quarterly revenue.

What did Melt N Mellow add to its distribution network in Q2 FY27?

Melt N Mellow placed 1,472 new deep freezers during Q2 FY27, increasing its total installed freezer base to 18,752. Krishival Foods said the equipment expansion supports last-mile distribution and brand visibility for the ice-cream business through cold-chain availability at retail locations.

The brand reported more than 205 distributors, a 95% distribution retention rate and more than 35,000 retail touchpoints. Its distributor network is supported by 13 company depots across Maharashtra, Karnataka, Goa, Telangana and Andhra Pradesh, while Krishival Foods' healthy-snacks brand Krishival Nuts reported more than 11,000 retail touchpoints.

The 1,472 additions represent an increase of about 8.5% over the 17,280-freezer base implied before the Q2 placements. The November 2026 announcement does not disclose the number of freezers allocated by state, distributor or retail format, but identifies the network as a means to widen retail reach and visibility.

Where has Melt N Mellow entered in Tamil Nadu?

Melt N Mellow entered Tamil Nadu covering Vellore, Hosur, Erode, Tiruvannamalai, Salem and adjoining areas, according to the November 2026 release. Krishival Foods did not disclose the number of distributors, depots, retail outlets or freezers deployed in the state.

Tamil Nadu is part of Krishival Foods' stated plan to expand distribution in Tier II and Tier III markets and strengthen its presence in key states. The 13 depots listed for the existing network are in Maharashtra, Karnataka, Goa, Telangana and Andhra Pradesh, with Tamil Nadu not included in that disclosed depot list.

The market entry follows faster growth in the ice-cream division during Q2 FY27. Melt N Mellow's revenue from operations reached ₹22.50 crore, compared with ₹13.61 crore in Q2 FY26, while Krishival Nuts generated ₹63.16 crore in Q2 FY27. Ice cream therefore remained the smaller of the two divisions by quarterly revenue despite its higher reported growth rate.

How did Melt N Mellow's financial performance change?

Melt N Mellow reported Q2 FY27 revenue of ₹22.50 crore, approximately 65% higher than ₹13.61 crore in Q2 FY26. Earnings before interest, tax, depreciation and amortisation (EBITDA) increased to ₹3.53 crore from ₹0.53 crore, and the EBITDA margin rose to 16% from 4%.

The chairman's commentary uses closely related rounded figures of ₹3.54 crore of Q2 FY27 EBITDA and ₹0.54 crore a year earlier, describing growth of 557%. The segment highlights state EBITDA of ₹3.53 crore and ₹0.53 crore respectively, with growth of 566%; both presentations show a 12-percentage-point margin increase from 4% to 16%.

By comparison, Krishival Nuts reported Q2 FY27 EBITDA of ₹10.44 crore on revenue of ₹63.16 crore, with a 17% margin. At group level, Krishival Foods reported consolidated revenue from operations of ₹85.66 crore, up 28% year on year, and EBITDA of ₹13.87 crore, up 64%, excluding interest income.

What is the Mellow & Co outlet plan for FY27?

Melt N Mellow plans to launch 25 franchise-owned, company-operated (FOCO) ice-cream outlets under the Mellow & Co format in FY27. Krishival Foods said the outlets are intended to enhance brand presence and support retail-led growth, but did not disclose a city-by-city rollout schedule, investment amount or revenue target.

The first Mellow & Co outlet is planned for Apte Road in Deccan, Shivaji Nagar, Pune-4. Krishival Foods said the site has been secured and that the outlet would be inaugurated soon, without providing an opening date or identifying an operating partner for the FOCO format.

The outlet programme sits alongside the Q2 FY27 addition of 1,472 deep freezers and the network of more than 205 distributors. Freezers support sales through existing retail touchpoints, distributors support product movement, and Mellow & Co is Krishival Foods' dedicated ice-cream retail format.

What will Melt N Mellow focus on after the Q2 FY27 expansion?

Melt N Mellow will focus on capacity utilisation, wider retail reach, deep-freezer expansion and brand visibility, according to Krishival Foods' stated priorities. The company also plans to increase its presence in modern trade and quick-commerce platforms while pursuing distribution growth in Tier II and Tier III markets.

Management said it would continue investing in distribution, cold-chain infrastructure and brand visibility for the ice-cream business. These plans accompany the current base of 18,752 freezers, more than 35,000 retail touchpoints and more than 205 distributors, rather than a disclosed numerical target for additional freezers or distributors.

For the first half of FY27, Krishival Foods reported consolidated revenue from operations of ₹174.62 crore, up 50% from ₹116.19 crore in the first half of FY26. EBITDA increased 63% to ₹24.56 crore, but the filing does not separately disclose Melt N Mellow's first-half revenue, EBITDA or Tamil Nadu contribution.

Conclusion

Melt N Mellow's Q2 FY27 update combines 1,472 additional freezers, entry into five named Tamil Nadu cities and adjoining areas, more than 205 distributors and more than 35,000 retail touchpoints. Quarterly revenue rose about 65% to ₹22.50 crore, while its EBITDA margin increased from 4% to 16%; Krishival Nuts remained the larger division by Q2 revenue at ₹63.16 crore.

The next disclosed milestones are the inauguration of the Pune Mellow & Co outlet and the FY27 plan for 25 FOCO outlets. Krishival Foods also plans further work on capacity utilisation, freezer-network expansion, modern trade, quick commerce and distribution in Tier II and Tier III markets, while the release leaves Tamil Nadu sales and rollout metrics unresolved.