Orient Electric Limited, a part of the CK Birla Group, is a leading Indian company providing fans, lighting, electrical appliances, and switchgear solutions. It has successfully operationalized India's first Industry 4.0-compliant facility in Hyderabad, highlighting its focus on smart manufacturing.

The company has achieved a notable 18.6% growth in Lighting, Switchgear, and Wires, driven largely by strong consumer interest and a strategic expansion of distribution channels. This has positioned Orient Electric as a key player in both B2B and B2C segments.

The innovative approach of integrating IoT-enabled features in products like BLDC fans has resulted in increased demand and a 40% improvement in sales, indicating a successful premiumization strategy.

Orient Electric's focus on DTM models and strategic partnerships with e-commerce platforms are supporting robust market penetration, reinforcing consumer engagement through digital and physical channels.

The management's commitment to cost efficiency is evident through initiatives like 'Spark Sanchay,' which generated ₹24 Cr in savings, reflecting an impressive balance between growth and operational efficiency.