Saregama India Ltd., part of the RPSG Group, is a leading Entertainment IP company in India, engaged in music, film, digital media, TV content, artist management, and film production.

The company reported strong financial performance in Q2 FY26, with revenue from operations at Rs. 2,300 Mn, growing 11% QoQ, and PBT rising 18% to Rs. 601 Mn.

Saregama's focus on Generative AI to create new music videos for older songs represents a significant capability advancement, promising lower costs and faster production cycles.

Strategic partnerships with major brands like Hero and Flipkart highlight significant business expansions into diverse markets, leveraging its extensive IP portfolio.

Saregama adds 18 new artists this quarter, managing over 230 artists with a follower base exceeding 200 million, enhancing its artist management vertical substantially.