Elpis catalogue reaches 1,337 SKUs and 154 distributors

Elpis Automotive Parts reached 1,337 stock-keeping units, or SKUs, and 154 distributors in Q2FY27 after launching 79 additional aftermarket products during the quarter. The catalogue was 73 SKUs above FY26, while the distributor base increased by eight, extending Elpis’s physical and online routes to market for spare parts and accessories.

How did Elpis’s product catalogue change in Q2FY27?

Elpis reported 1,337 SKUs in Q2FY27, compared with 1,264 in FY26 and 1,271 in FY25. An SKU is an individual catalogue item used to track a product. The Q2FY27 total was 73 above FY26 and 66 above FY25, reversing the seven-SKU decline recorded between FY25 and FY26.

Elpis said it launched 79 more products in the aftermarket during Q2FY27 as part of its portfolio-expansion initiative. The presentation does not identify the individual launches or explain why the net catalogue increase from FY26 was 73 rather than 79. It describes more than 1,250 SKUs as currently available in interior and exterior accessories and parts, which is consistent with the Q2FY27 count of 1,337.

How did Elpis’s distributor network grow?

Elpis increased its distributor base to 154 in Q2FY27 from 146 in FY26 and 126 in FY25. This was an addition of eight distributors from FY26 and 28 from FY25. The presentation describes the distributor network as pan-India and positions it as the offline sales route for aftermarket spare parts and accessories.

The increase of eight distributors between FY26 and Q2FY27 was smaller than the 20 added between FY25 and FY26. Elpis lists expansion in domestic and international markets, new product lines and partnerships with automotive suppliers as growth initiatives intended to broaden distribution for sales growth. The presentation does not give a distributor target, identify partner suppliers or state which locations were added in Q2FY27.

Where does Elpis sell aftermarket products?

Elpis sells through a pan-India offline distributor network and an e-commerce network comprising its own website and e-commerce portals. It is a 100% owned subsidiary of PPAP, focused on developing and selling aftermarket spare parts and accessories. Its stated market focus includes domestic and international markets.

The displayed portfolio includes outer garnish, fender lining, bumpers, coolant, car-care products, smart phone holders, drink holders, ash bottles and perfume. It also includes Floor Lifelong Mats, door visors, mud flaps, sealant, Jimny drink holders, trash boxes, grills and glass-care products, covering both vehicle components and interior or exterior accessories.

Elpis is shown as available through Amazon, Flipkart, its own Elpis Automotive Parts channel, Jio Mart, carorbis and Boodmo. These digital outlets sit alongside the 154-distributor physical network reported for Q2FY27. The presentation does not disclose catalogue availability, pricing, revenue or unit volumes by marketplace.

Which regions and channels account for Elpis demand?

Elpis reported the East as its largest regional demand area at 32%, followed by the South at 29%, the West at 22% and the North at 17%. East and South together represented 61% of the reported demand split, compared with 39% for West and North. The presentation does not state whether demand is measured by sales value, units or orders.

Elpis’s online sales-channel mix was led by its own channel at 65.0%, followed by Amazon at 34.5% and Carobis at 0.5%. The three disclosed shares total 100.0%. Although Flipkart, Jio Mart and Boodmo are displayed as available outlets, the presentation does not assign separate online-sales shares to them.

The regional-demand and online-channel disclosures measure different parts of Elpis’s sales approach. Regional demand identifies where reported demand was located, whereas the online mix divides online sales among named channels. Elpis does not disclose how its 154 distributors are allocated across the four regions or whether the 79 Q2FY27 launches were concentrated in any region or sales outlet.

What is Elpis planning after its Q2FY27 expansion?

Elpis lists wider domestic and international markets, new product lines and supplier partnerships that expand distribution as its aftermarket growth initiatives. The 79-product launch in Q2FY27 and the rise to 1,337 SKUs are the disclosed measures of portfolio expansion so far. No timetable, sales target or future SKU target accompanies these initiatives.

The business combines distributor-led offline sales with direct and marketplace-based online sales, with its own channel representing 65.0% of the disclosed online mix. Its product range spans interior and exterior accessories and parts, and its distributor count reached 154 in Q2FY27. The presentation does not disclose revenue by route to market, the cost of expansion or the revenue contribution from international markets.

Conclusion

Elpis’s Q2FY27 disclosure records expansion in two operating measures: the catalogue reached 1,337 SKUs after 79 product launches, and the distributor base reached 154. The SKU count increased by 73 from FY26, while the distributor network added eight; the East and South accounted for 61% of reported regional demand, and Elpis’s own channel held 65.0% of the stated online sales mix.

The next disclosed developments to watch are progress on Elpis’s plans to add product lines, expand domestic and international markets, and partner with automotive suppliers to widen distribution. PPAP has not disclosed a future distributor target, SKU target, revenue objective or timetable for these initiatives, leaving subsequent operating updates to show the pace of further catalogue and network expansion.