Matrimony.com FY26 paid subscriptions fell to 0.96 million

Matrimony.com reported 0.96 million paid subscriptions in FY26, down from 1.00 million in FY25 and 1.07 million in FY24, even as it added 0.30 million paid subscribers in Q2-FY27, 26.6% more than a year earlier, while matchmaking average transaction value fell 12.2% year on year to Rs 4,313.

Why did Matrimony.com paid subscriptions fall in FY26?

Matrimony.com reported 0.96 million paid subscriptions in FY26, compared with 1.00 million in FY25 and 1.07 million in FY24. The annual paid-subscription figure declined by 0.04 million between FY25 and FY26, following a 0.07 million decline in the preceding year. In H1-FY27, Matrimony.com reported 0.57 million paid subscriptions, which is a partial-year figure.

Matrimony.com describes a model combining profile generation, conversion and pricing. Its presentation says marketing efforts generate leads and user-profile registrations, while artificial intelligence, data analytics and a tele-service channel help improve user experience and convert free profiles into paid subscriptions. The company offers subscription packages for 3, 6 and 12 months at customised rates.

Matrimony.com uses several brands and service formats to seek customer conversion. BharatMatrimony has 17 regional sites, while CommunityMatrimony.com has more than 300 community sites; Matrimony.com also provides assisted matchmaking through relationship managers and Elite Matrimony for affluent users. Bharat Jodi was launched in nine vernacular languages, and Matrimony.com reports an on-ground retail presence of more than 120 locations.

Did Matrimony.com paid-subscriber additions improve in Q2-FY27?

Yes, Matrimony.com added 0.30 million paid subscribers during Q2-FY27, an increase of 26.6% year on year. That quarterly addition differs from the FY26 annual paid-subscription total of 0.96 million, but the presentation does not provide a quarterly subscriber reconciliation or a closing paid-subscriber balance for Q2-FY27.

The Q2-FY27 subscriber addition coincided with matchmaking billings of Rs 130.3 crore, compared with Rs 117.5 crore in Q2-FY26. Billings had been Rs 135.3 crore in Q1-FY27, making Q2 billings Rs 5 crore lower sequentially despite the disclosed year-on-year increase in additions. The figures show that additions, billings and transaction value did not all move in the same direction during the quarter.

Matrimony.com reported more than 26,000 success stories in Q2-FY27 alongside the 0.30 million paid-subscriber addition. Its conversion infrastructure includes customer-service and tele-calling teams intended to convert free profiles into paid customers, plus television, print, digital, search-engine optimisation and search-engine marketing campaigns. The presentation does not quantify the contribution of each channel to the 26.6% growth in additions.

How far did Matrimony.com average transaction value decline?

Matrimony.com's matchmaking average transaction value, or ATV, was Rs 4,313 in Q2-FY27, down 12.2% year on year from Rs 4,914 in Q2-FY26. It was also below Rs 4,973 in Q1-FY27 and Rs 5,329 in Q4-FY26. ATV is Matrimony.com's disclosed transaction-value measure, and the sequential and year-on-year reductions indicate lower value per matchmaking transaction in Q2-FY27.

The quarterly figure contrasts with the full-year trend through FY26. Annual matchmaking ATV increased to Rs 5,032 in FY26 from Rs 4,496 in FY25 and Rs 4,379 in FY24. FY26 therefore recorded a higher annual transaction value despite the lower 0.96 million paid-subscription figure, while Q2-FY27 combined higher paid-subscriber additions with a lower ATV. Matrimony.com does not specify whether package mix, discounts, customer mix or another factor caused the quarterly decline.

Pricing flexibility is a stated feature of Matrimony.com's offering. BharatMatrimony and CommunityMatrimony.com provide 3-, 6- and 12-month packages, and Matrimony.com describes their rates as customised and affordable. The presentation does not disclose package-level prices, volumes or renewal rates for Q2-FY27.

What happened to Matrimony.com matchmaking revenue and profitability?

Matrimony.com's matchmaking operational revenue rose to Rs 133.9 crore in Q2-FY27 from Rs 113.5 crore in Q2-FY26, while matchmaking earnings before interest, tax, depreciation and amortisation, or EBITDA, increased to Rs 39.8 crore from Rs 19.4 crore. Matchmaking EBITDA margin rose to 29.7% from 17.1%, so quarterly revenue and EBITDA increased despite the lower Rs 4,313 ATV.

For H1-FY27, Matrimony.com reported matchmaking revenue of Rs 263.4 crore and EBITDA of Rs 74.7 crore, producing a 28.3% margin. In FY26, the segment generated revenue of Rs 455.7 crore, EBITDA of Rs 86.5 crore and a 19.0% margin. H1-FY27's margin was 9.3 percentage points above the FY26 full-year margin, although the two periods are different in length.

At the consolidated level, Matrimony.com reported Q2-FY27 operational revenue of Rs 134.8 crore and profit after tax of Rs 20.7 crore, compared with Rs 114.6 crore and Rs 7.8 crore, respectively, in Q2-FY26. Consolidated EBITDA margin rose to 22.5% from 10.8%, while profit-after-tax margin rose to 15.4% from 6.7%. Marriage Services and Others remained EBITDA-negative at Rs 4.3 crore in Q2-FY27, compared with a Rs 2.8 crore loss in Q2-FY26.

Conclusion

Matrimony.com's Q2-FY27 operating picture paired 0.30 million paid-subscriber additions with Rs 130.3 crore of matchmaking billings, while ATV declined to Rs 4,313. At the same time, matchmaking revenue rose 18.0% year on year to Rs 133.9 crore and EBITDA margin expanded by 12.6 percentage points to 29.7%, showing that the lower transaction value occurred alongside improved reported quarterly profitability.

The next reported periods will show whether paid-subscriber additions continue and whether ATV stabilises after falling from Rs 4,973 in Q1-FY27. Matrimony.com's disclosed operating plan centres on marketing-led profile growth, artificial intelligence and analytics-supported conversion, tele-calling, 3-, 6- and 12-month packages, and Bharat Jodi in nine vernacular languages; the presentation gives no formal subscriber or pricing target.