Stanley Lifestyles opens Hyderabad flagship, enters Sri Lanka

Stanley Lifestyles Limited expanded selectively in Q2 FY27, opening a 72,000-sq-ft Hyderabad flagship, launching its first overseas store in Colombo and adding a Jaipur outlet, while closing three stores after reviewing individual locations. The moves left Stanley Lifestyles with a reported 70-store network across 26 cities and one international location.

What is Stanley Lifestyles’ new Hyderabad flagship format?

Stanley Lifestyles opened its first Stanley Superlative Living store in Hyderabad in September 2026, creating a 72,000-sq-ft format across six levels at Road No. 45, Jubilee Hills. The store contains more than 60 curated room settings and combines furniture, kitchens, wardrobes, lighting, decor, art and in-house interior-design support under one roof.

The flagship sits at the highest end of Stanley Lifestyles’ retail price architecture. Stanley Superlative Living has sofa-set price points of Rs 8 lakh and above, compared with Rs 5 lakh and above for Stanley Level Next, Rs 3 lakh to Rs 5 lakh for Stanley Boutique, and Rs 1.5 lakh to Rs 3 lakh for Sofas & More. Stanley Lifestyles said the Hyderabad location strengthens its Telangana presence and targets a luxury residential market supported by technology, pharmaceutical and healthcare activity.

Stanley Lifestyles describes the 72,000-sq-ft outlet as the first in a retail platform intended for expansion into leading luxury markets in India and, over time, internationally. Its offering includes collections developed with specialist brands from Germany, Japan, Spain, Belgium and other parts of Europe. The flagship is materially larger than the network’s 11,000-sq-ft average Stanley Level Next store, 6,500-sq-ft average Sofas & More store and 5,600-sq-ft average Stanley Boutique store.

Why did Stanley Lifestyles enter Sri Lanka?

Stanley Lifestyles entered Sri Lanka in July 2026 by opening Stanley Boutique Homes in Colombo through a strategic partnership with Singer (Sri Lanka) PLC. The Colombo outlet is Stanley Lifestyles’ first international store and gives it access to Sri Lanka’s commercial capital, which the company identifies as the country’s largest market for luxury residences. Management said Singer’s local-market expertise and retail network would support its first overseas-market entry.

The Sri Lanka store displays premium furniture, kitchens, wardrobes and home-interior solutions under Stanley Lifestyles’ flagship brands. This makes the overseas launch consistent with the complete-home proposition used in Hyderabad, although the presentation does not disclose the Colombo store’s area or sales target. Stanley Lifestyles said the partnership establishes a scalable business model and should provide market insights for its future international-expansion strategy.

Stanley Lifestyles also opened a 6,500-sq-ft Sofas & More by Stanley outlet on Ajmer Road in Jaipur in August 2026, marking its entry into Rajasthan. That format offers sofas, recliners, beds and dining furniture, with design, colour and finish customisation. The Jaipur store serves a different price band from the Hyderabad flagship, with Sofas & More aimed at super-premium customers rather than the flagship’s premium-to-ultra-luxury positioning.

How is Stanley Lifestyles changing its retail network?

Stanley Lifestyles opened three stores during Q2 FY27, in Colombo, Jaipur and Hyderabad, but also closed three stores as part of an ongoing network review. Management said it is evaluating the financial prospects of individual locations and the potential of their surrounding catchment areas. It cited mature local markets where existing locations offered limited scope for additional customer acquisition and said resources would be reallocated to markets with better growth and customer-engagement potential.

Stanley Lifestyles reported 70 stores across 26 cities, comprising 46 company-owned company-operated stores and 24 franchise-owned franchise-operated stores. The network includes one Stanley Superlative Living store, 12 Stanley Level Next stores, 18 Stanley Boutique stores and 39 Sofas & More stores. Thirty-five stores have operated for more than three years, while eight warehouse distribution centres support deliveries across six metro cities.

Stanley Lifestyles’ largest concentration is in Bengaluru, where it reports 21 stores, followed by Chennai with seven, Pune with six and Hyderabad with six. Nine multi-format cities account for 53 stores, while 16 Indian cities have a single-format presence. The Q2 FY27 actions therefore combined a 72,000-sq-ft flagship, a first international outlet and an entry into Rajasthan with the removal of three locations.

What do Q2 FY27 results say about Stanley Lifestyles’ expansion?

Stanley Lifestyles reported revenue from operations of Rs 107.06 crore in Q2 FY27, up 1.6% year on year from Rs 105.42 crore in Q2 FY26 and 7.8% sequentially from Rs 99.35 crore in Q1 FY27. Management attributed the operating environment to delays in residential-project handovers and longer customer conversion cycles. For H1 FY27, revenue from operations was Rs 206.41 crore, down from Rs 214.09 crore in H1 FY26.

Earnings before interest, tax, depreciation and amortisation were Rs 19.89 crore in Q2 FY27, compared with Rs 17.22 crore in Q1 FY27 and Rs 24.82 crore in Q2 FY26. The margin rose sequentially to 18.6% from 17.3% in Q1 FY27, but was below 23.5% in Q2 FY26. Profit after tax excluding exceptional items was Rs 3.29 crore, versus Rs 1.15 crore in Q1 FY27 and Rs 6.04 crore a year earlier.

The larger Hyderabad format also affected working capital. Inventory days, including display stock, rose to 187 days in H1 FY27 from 146 days in FY26, which Stanley Lifestyles attributed to the launch of Stanley Superlative Living. The company reported an order book of Rs 60.20 crore as of 30 September 2026, up 31.7% from Rs 45.70 crore in March 2025, and cash and liquid funds of Rs 174.82 crore.

Conclusion

Stanley Lifestyles’ Q2 FY27 retail actions show a selective network strategy rather than a simple increase in store count. The company paired three openings with three closures, using the 72,000-sq-ft Hyderabad flagship to test a complete-home format, Colombo to establish an overseas presence through Singer, and Jaipur to enter Rajasthan through the 6,500-sq-ft Sofas & More format. These steps took place as quarterly revenue rose 7.8% sequentially but H1 revenue remained below the previous year.

What to watch next is management’s stated effort to improve customer conversions as residential handovers progress, raise contribution from newer stores and develop the complete-home portfolio. Stanley Lifestyles also plans to remain selective on retail expansion, continue reviewing individual locations and pursue the proposed amalgamation of subsidiaries and step-down subsidiaries into Stanley Lifestyles Limited to simplify the group structure.